3 Hour Workshop for the National Speakers Association of Oklahoma on Sept 20, 2013. How to create a strategy and content to grow your brand.

1. Demystifying Social Media
Madness: What REALLY
Works To Grow Your
Brand As A Speaker
www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6. HOPE is *NOT*
a strategy!

7. Strategy
*Goals
*Content
*Platforms
*Good & Bad

8. Biz Goals
Fan Base
=
Distribution

9. Sales Funnel

10. Exercise
Sales Funnel
Biz Goals
Market

11. Content is KING

12. Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

13. Content Calendar
~ 1 Year / 1 Quarter / 1 Month
~ Desk/Wall Calendar
or
~ Mind Mapping (MindMeister.com)
~ Batch Activities
~ Assign Tasks (Hootsuite.com)

14. 80 / 20 Rule

15. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

16. Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

17. 90% DON’T Come Back
Value! Value! Value!

18. Value #1
Information

19. Value #2
Monetary

20. Engagement

21. Hyperlink & Apps

22. It’s NOT LogoBook!

23. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

24. Promoted Post

25. Twitter ~ Cocktail Party

26. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

27. @UserName
@TVNewsGal vs @CindyWMorrison

28. #Topic
#SparkandHustle & #SOCIALVENTION

29. Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

30. Reach the Media

31. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

32. Strategically Stalk w/
Excellence

33. LinkedIn ~ Board Room

34. Company Profile

35. LinkedIn
Add Contacts

36. LinkedIn
Join Groups

37. Pinterest ~ Bulletin Board
80%
Women

38. Pinterest Boards

39. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

40. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

41. When Bad Things Happen

42. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

43. Protect Your Brand!
**Background and hiring**
~ Employee guidelines are a MUST!
~ Talk about what’s acceptable (& what’s not)
~ Non disclosure?
~ DO NOT request social media passwords

44. Customer Service

45. Create Buzz!

46. Create Buzz!
~ 7 MILLION Twitter Impressions
~ Top Twitter Trending Topic
~ 55,500 Facebook Impressions
~ 800+ Targeted Fans
(70% talking about brand)

47. FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 60 Days FREE Constant Contact

48. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison