My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.

1. Be a Social Media Rock
Star
and get REAL ROI
(yes, it IS possible!)
www.SOCIALVENTION.com

2. Nice To Meet You!
Let’s Get To Know Each
Other
www.SOCIALVENTION.com

3. Then

4. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

5. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

6. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

7. HOPE is *NOT*
a strategy!

8. Strategy
*Goals / Measurement
*Content
*Platforms
*Good & Bad

9. Biz Goals
Fan Base
=
Distribution

10. Sales Funnel

11. Homework
Sales Funnel
Biz Goals
Market

12. 80 / 20 Rule

13. Content is KING

14. Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

15. Content Calendar
~ 1 Year / 1 Quarter / 1 Month
~ Desk/Wall Calendar
or
~ Mind Mapping (MindMeister.com)
~ Batch Activities
~ Assign Tasks (Hootsuite.com)

16. 90% DON’T Come Back
Value! Value! Value!

17. Value #1
Information

18. Value #2
Monetary

19. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

20. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

21. Strategically Stalk w/
Excellence

22. Create Buzz!

23. Create Buzz!
~ 7 MILLION Twitter Impressions
~ Top Twitter Trending Topic
~ 55,500 Facebook Impressions
~ 800+ Targeted Fans
(70% talking about brand)

24. Customer Service

25. Create YOUR Strategy!
Goals
Sales Funnel
Partners / Collaborators
www.SOCIALVENTION.com

26. Break!
www.SOCIALVENTION.com

27. Your Go To Platforms!
They’re Not Created
EQUAL
www.SOCIALVENTION.com

28. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

29. Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

30. Engagement

31. Hyperlink & Apps

32. It’s NOT LogoBook!

33. Promoted Post

34. Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

35. Socialvention Case Study

36. 18 Day Contest – 1k “Likes”

37. $30 Promoted Post

38. Socialvention Strategy
Paid & Organic

39. Twitter ~ Cocktail Party

40. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

41. @UserName
@TVNewsGal vs @CindyWMorrison

42. #Topic
#SparkandHustle & #SOCIALVENTION

43. Search.Twitter.com
#PR
#HR
#Obama
#SocialMedia
#Socialvention

45. Reach the Media

46. LinkedIn ~ Board Room

47. Company Profile

48. LinkedIn
Add Contacts

49. LinkedIn
Join Groups

50. Pinterest ~ Bulletin Board
80%
Women

51. Pinterest Boards

52. Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report

53. Reason For Pics
Branding
Expertise
Create Emotion
Make a Connection
Get attention

54. Branding

55. Be An Expert

56. Create Emotion

57. Make a Connection

58. Get Attention

59. Memes

60. Create Memes

61. Use Pic as Facebook Ad
20% or less text

62. 20% Grid Tool
http://facebook.com/ad/tool
s/text_overlay

63. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

64. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

65. Be An Expert

66. Lunch!
www.SOCIALVENTION.com

67. What the Hashtag?!
www.SOCIALVENTION.com

68. What the Hashtag?!
www.SOCIALVENTION.com

69. What the Hashtag?!
www.SOCIALVENTION.com

70. What’s YOUR Hashtag?!
www.SOCIALVENTION.com

71. Apply Your Strategy!
Align Goals
Chose Platforms
www.SOCIALVENTION.com

72. ROI
Is There Such A Thing?
www.SOCIALVENTION.com

73. Measure
*bitly
*Facebook Insights
*Sprout Social
*Tweet Reach

74. Links Matter

75. Facebook Insights

76. Check All Platforms

77. What’s the Reach?

78. When Bad Things Happen!
www.SOCIALVENTION.com

79. When Bad Things Happen

80. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

81. Protect Your Brand!
**Background and hiring**
~ Employee guidelines are a MUST!
~ Talk about what’s acceptable (& what’s not)
~ Non disclosure?
~ DO NOT request social media passwords

82. Questions?
Ah Ha Moments!
www.SOCIALVENTION.com

83. FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~
8 WEEK FREE E-COURSE

84. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison