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Developing an Effective Marketing
Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era
Outreach/Traffic
Drivers
PublicWebsite
Strategy
Management
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content
Management
Tools
Analytic Tools
Lead
Management
Request
Processing
NetCenteredStrategy
Outreach/TrafficDrivers
-Google, Yahoo, MSN – over 95% of searches
-Represents people looking for what you do
-Organic Search Results
-Most trusted listings (70%-80% of clicks)
-Lowest cost and highest return
-Search Engine Marketing- Pay Per Click
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
-Online content outside your website
-News sites and industry publications
-Blogs and directories
-Product and service reviews
-Online communities & forums
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Email
RSS
Social /
Business
Networks
News/Blogs
Web Content
-Web enables fast spreading of the word
-Create compelling content, offers, and
functionality worthy of spreading
-Support viral marketing through website
-Email a friend
-Integration with “Buzz” services (Digg, Buzz, etc…)
Outreach/TrafficDrivers Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral
-Radio, TV, Print, Direct Mail, Yellow Pages,
Newspaper, Outdoor, etc…
-Shorten message & send to website
-Integrate performance tracking metrics
-Unique website tracking URLs
-Tracking phone numbers
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
-Push Marketing
-Get your message in front of clients/prospects
quickly & cost effectively
-Create segmented lists with personalized
messages and content
-Track delivery, open, and click thru
-Cross sell, up sell, & top of mind awareness
Outreach/TrafficDrivers
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
Social /
Business
Networks
Email
RSS
News/Blogs
Web Content
-Access large networks of people based on
geography, industry, & interests
-YouTube, Flickr, Facebook, Twitter, Friend
Feed, LinkedIn
-Position your business and key people as
experts in your field
Outreach/TrafficDrivers
News/Blogs
Web Content
Email
RSS
Search Engines
Word of
Mouth/Viral
Social /
Business
Networks
Traditional
Marketing
-Website design, flash, content layout
-Establishes your image online
-Builds credibility and professionalism
-First impression critical to conversion
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
-Tell your story in powerful way
-Visible copy critical to search engine
visibility strategy
-Use of various formats: HTML, photos,
documents, video and more
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
-Tools to manage website content built
for ease of use and efficiency
-Search Engine Optimization tools
-Powerful business applications for
online functionality
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
PublicWebsite
-Software that powers the website
-Built in security, user management,
analytics, personalization, and SEO
-Modular architecture for flexibility,
growth, integration, and upgradeability
StrategyManagement
Analytic Tools
Lead
Management
Request
Processing
Site Content
Management
Tools
StrategyManagement
Site Content
Management
Tools
Lead
Management
Request
Processing
Analytic Tools
StrategyManagement
Site Content
Management
Tools
Request
Processing
Analytic Tools
Lead
Management
Send Reset
Name*
Email *
Phone *
Comments *
Contact Us
StrategyManagement
Lead
Management
Request
Processing
Site Content
Management
Tools
Analytic Tools
Outreach/Traffic
Drivers
PublicWebsite
Strategy
Management
Search Engines
Word of
Mouth/Viral
Traditional
Marketing
News/Blogs
Web Content
Email
RSS
Social /
Business
Networks
Brand Image / Graphics
Brand Message / Content
Apps and CMS
Web Application Framework
Site Content
Management
Tools
Analytic Tools
Lead
Management
Request
Processing
NetCenteredStrategy
The Cirrus eBusiness Suite
packages the tools and
methodologies necessary to
execute a successful NetCentered
Marketing Strategy into a powerful
turnkey website solution that
empowers businesses to develop,
manage, and refine their strategy
over time.

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NetCentered Marketing: Developing an Effective Marketing Plan for the Internet Era

  • 1. Developing an Effective Marketing Plan for the Internet Era
  • 10. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  • 11. Outreach/TrafficDrivers -Google, Yahoo, MSN – over 95% of searches -Represents people looking for what you do -Organic Search Results -Most trusted listings (70%-80% of clicks) -Lowest cost and highest return -Search Engine Marketing- Pay Per Click Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks
  • 12. -Online content outside your website -News sites and industry publications -Blogs and directories -Product and service reviews -Online communities & forums Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Email RSS Social / Business Networks News/Blogs Web Content
  • 13. -Web enables fast spreading of the word -Create compelling content, offers, and functionality worthy of spreading -Support viral marketing through website -Email a friend -Integration with “Buzz” services (Digg, Buzz, etc…) Outreach/TrafficDrivers Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral
  • 14. -Radio, TV, Print, Direct Mail, Yellow Pages, Newspaper, Outdoor, etc… -Shorten message & send to website -Integrate performance tracking metrics -Unique website tracking URLs -Tracking phone numbers Outreach/TrafficDrivers News/Blogs Web Content Email RSS Social / Business Networks Search Engines Word of Mouth/Viral Traditional Marketing
  • 15. -Push Marketing -Get your message in front of clients/prospects quickly & cost effectively -Create segmented lists with personalized messages and content -Track delivery, open, and click thru -Cross sell, up sell, & top of mind awareness Outreach/TrafficDrivers Search Engines Word of Mouth/Viral Traditional Marketing Social / Business Networks Email RSS News/Blogs Web Content
  • 16. -Access large networks of people based on geography, industry, & interests -YouTube, Flickr, Facebook, Twitter, Friend Feed, LinkedIn -Position your business and key people as experts in your field Outreach/TrafficDrivers News/Blogs Web Content Email RSS Search Engines Word of Mouth/Viral Social / Business Networks Traditional Marketing
  • 17. -Website design, flash, content layout -Establishes your image online -Builds credibility and professionalism -First impression critical to conversion Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 18. -Tell your story in powerful way -Visible copy critical to search engine visibility strategy -Use of various formats: HTML, photos, documents, video and more Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 19. -Tools to manage website content built for ease of use and efficiency -Search Engine Optimization tools -Powerful business applications for online functionality Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite
  • 20. Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework PublicWebsite -Software that powers the website -Built in security, user management, analytics, personalization, and SEO -Modular architecture for flexibility, growth, integration, and upgradeability
  • 24. Send Reset Name* Email * Phone * Comments * Contact Us StrategyManagement Lead Management Request Processing Site Content Management Tools Analytic Tools
  • 25. Outreach/Traffic Drivers PublicWebsite Strategy Management Search Engines Word of Mouth/Viral Traditional Marketing News/Blogs Web Content Email RSS Social / Business Networks Brand Image / Graphics Brand Message / Content Apps and CMS Web Application Framework Site Content Management Tools Analytic Tools Lead Management Request Processing NetCenteredStrategy
  • 26. The Cirrus eBusiness Suite packages the tools and methodologies necessary to execute a successful NetCentered Marketing Strategy into a powerful turnkey website solution that empowers businesses to develop, manage, and refine their strategy over time.