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CitizenNet Introduction for Gravity Summit Feb 2010

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Social Media and Scale What are the challenges and opportunities provided by social technologies? Dan Benyamin, CEO
Technology Up, Media Down Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100
David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html
What’s the wrong with this picture?
Most populous countries: China - 1,330,044,544 India - 1,147,995,904 United States - 303,824,640 Indonesia - 237,512,352 Brazil - 196,342,592 400,000,000
“Social Networks will be like Air” Charlene Li, Altimeter Group
Google Social Search
Portion of Tweets sent via phone: 80%
Where are Depeche Mode fans? + =
Target Fat People! Hey why not?
For the first time ever we have identity plus contextual activity of a huge number of people We are digitizing human consciousness
Holy Shit
We need help
Scaling Earned Media through Engagement Tools Use tools for effective Targeting Explore different mediums (Really) measure their performance Rinse and Repeat
CitizenNet Targeted Twitter Campaign %
Rinse and Repeat Just as Search Engine Optimization became vital for your brand’s online effectiveness, so will Social Media Optimization
Let the machines help you Unlike SEO, the unknown is not the search secrets locked within Google When Optimizing Social Media, the unknown is your customer. Let tools help you scale the conversation.
Thank you! To learn the future of optimizing social media please visit us at citizennet.com Follow us Twitter @citizennet

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CitizenNet Introduction for Gravity Summit Feb 2010

Notes de l'éditeur

  1. Many apps / widgets have performance metrics, but the FB pages should be a great place to start