Organizations that have deployed Citrix XenDesktop Platinum and Citrix XenApp Platinum appreciate the advanced management, monitoring, security and performance optimization included with these editions. Join the Citrix product team for a presentation about the latest capabilities of XenDesktop and XenApp Platinum. Learn how Citrix is simplifying EdgeSight and improving performance management, and how Smart Access policy enforcement enables BYOD projects.

1. Intro:
Good
morning/a,ernoon
and
thanks
to
everyone
for
being
here.
I’m
NAME,
TITLE.
Today,
I’d
like
to
lead
a
conversaBon
dedicated
to
the
most
powerful
trends
affecBng
IT
today
as
well
as
the
ripple
effects
throughout
businesses
like
yours.
I
will
also
share
some
insights
and
best
pracBces
about
ways
to
help
people
do
their
jobs
more
efficiently
while
protecBng
and
advancing
the
business.
In
doing
so,
we
will
address:
Key
Points:
• Why
organizaBons
like
yours
are
recognizing
the
need
to
face
the
changing
realiBes
of
several
interconnected
trends
in
technology.
• What
Citrix
has
learned,
based
upon
years
of
successful
experience
with
customers,
about
what
organizaBons
need
to
create
a
successful
desktop
transformaBon
soluBon.
• How
Citrix
can
help
your
organizaBon
assess,
design
and
get
started
with
a
desktop
virtualizaBon
soluBon
that
best
addresses
your
needs.
Illustra9on/Anecdotes/Proof:
“I
just
presented
this
to
XYZ
COMPETITOR/ANOTHER
KNOWN
COMPANY,
and
some
of
the
things
they
said
were….”
Transi9on:
To
start,
it’s
important
to
understand
why
organizaBons
around
the
world
are
moving
in
this
direcBon,
and
why
they
believe
a
desktop
virtualizaBon
soluBon
is
essenBal
to
their
long-­‐term
success.
1

2. 2

3. 3

4. 4

5. 5

6. 6

7. 7

8. one
of
the
newer
challenges
with
respect
to
delivering
enterprise
applicaBons,
is
how
do
you
make
these
applicaBons
accessible
on
all
the
different
types
of
devices
such
as
tablets
and
smartphones
without
having
to
rewrite
the
applicaBons
for
each
target
device.
So
to
solve
this
parBcular
challenge
a
new
capability
available
within
the
XenApp
and
XenDesktop
is
the
ability
to
dynamically
transform
an
applicaBon’s
UI
to
look
and
feel
like
the
naBve
UI
of
that
smartphone
device.
So
now,
your
exisBng
Windows
apps
adapt
to
the
way
users
interact
with
apps
on
smaller
devices
like
smartphones
where
for
example,
The
keyboard
pops
up
automaBcally
when
the
user
touches
into
a
text
entry
field
and
there’s
auto
scrolling
to
ensure
the
text
entry
field
is
visible
to
the
user
and
not
covered
up
by
the
on-­‐screen
keyboard.
Another
mobile
UI
feature
introduced
is
auto
zoom
to
make
the
picker
controls
and
list
boxes
easier
to
use
in
Windows
applicaBons
hosted
Citrix
GPS
radio
and
camera
funcBons
are
also
accessible
from
our
mobile
Receivers.
Smooth
HD
video
and
audio
is
supported
bi-­‐direcBonally
for
true
collaboraBon
New
mulB-­‐touch
gestures
are
supported
such
as
swipe
gesture
to
scroll
up
or
down,
pinch
and
zoom
gesture
supports
not
just
sizing
applicaBons
but
files
within
apps
as
8

9. 9

10. one
of
the
newer
challenges
with
respect
to
delivering
enterprise
applicaBons,
is
how
do
you
make
these
applicaBons
accessible
on
all
the
different
types
of
devices
such
as
tablets
and
smartphones
without
having
to
rewrite
the
applicaBons
for
each
target
device.
So
to
solve
this
parBcular
challenge
a
new
capability
available
within
the
XenApp
and
XenDesktop
is
the
ability
to
dynamically
transform
an
applicaBon’s
UI
to
look
and
feel
like
the
naBve
UI
of
that
smartphone
device.
So
now,
your
exisBng
Windows
apps
adapt
to
the
way
users
interact
with
apps
on
smaller
devices
like
smartphones
where
for
example,
The
keyboard
pops
up
automaBcally
when
the
user
touches
into
a
text
entry
field
and
there’s
auto
scrolling
to
ensure
the
text
entry
field
is
visible
to
the
user
and
not
covered
up
by
the
on-­‐screen
keyboard.
Another
mobile
UI
feature
introduced
is
auto
zoom
to
make
the
picker
controls
and
list
boxes
easier
to
use
in
Windows
applicaBons
hosted
Citrix
GPS
radio
and
camera
funcBons
are
also
accessible
from
our
mobile
Receivers.
Smooth
HD
video
and
audio
is
supported
bi-­‐direcBonally
for
true
collaboraBon
New
mulB-­‐touch
gestures
are
supported
such
as
swipe
gesture
to
scroll
up
or
down,
pinch
and
zoom
gesture
supports
not
just
sizing
applicaBons
but
files
within
apps
as
10

11. one
of
the
newer
challenges
with
respect
to
delivering
enterprise
applicaBons,
is
how
do
you
make
these
applicaBons
accessible
on
all
the
different
types
of
devices
such
as
tablets
and
smartphones
without
having
to
rewrite
the
applicaBons
for
each
target
device.
So
to
solve
this
parBcular
challenge
a
new
capability
available
within
the
XenApp
and
XenDesktop
is
the
ability
to
dynamically
transform
an
applicaBon’s
UI
to
look
and
feel
like
the
naBve
UI
of
that
smartphone
device.
So
now,
your
exisBng
Windows
apps
adapt
to
the
way
users
interact
with
apps
on
smaller
devices
like
smartphones
where
for
example,
The
keyboard
pops
up
automaBcally
when
the
user
touches
into
a
text
entry
field
and
there’s
auto
scrolling
to
ensure
the
text
entry
field
is
visible
to
the
user
and
not
covered
up
by
the
on-­‐screen
keyboard.
Another
mobile
UI
feature
introduced
is
auto
zoom
to
make
the
picker
controls
and
list
boxes
easier
to
use
in
Windows
applicaBons
hosted
Citrix
GPS
radio
and
camera
funcBons
are
also
accessible
from
our
mobile
Receivers.
Smooth
HD
video
and
audio
is
supported
bi-­‐direcBonally
for
true
collaboraBon
New
mulB-­‐touch
gestures
are
supported
such
as
swipe
gesture
to
scroll
up
or
down,
pinch
and
zoom
gesture
supports
not
just
sizing
applicaBons
but
files
within
apps
as
11

12. one
of
the
newer
challenges
with
respect
to
delivering
enterprise
applicaBons,
is
how
do
you
make
these
applicaBons
accessible
on
all
the
different
types
of
devices
such
as
tablets
and
smartphones
without
having
to
rewrite
the
applicaBons
for
each
target
device.
So
to
solve
this
parBcular
challenge
a
new
capability
available
within
the
XenApp
and
XenDesktop
is
the
ability
to
dynamically
transform
an
applicaBon’s
UI
to
look
and
feel
like
the
naBve
UI
of
that
smartphone
device.
So
now,
your
exisBng
Windows
apps
adapt
to
the
way
users
interact
with
apps
on
smaller
devices
like
smartphones
where
for
example,
The
keyboard
pops
up
automaBcally
when
the
user
touches
into
a
text
entry
field
and
there’s
auto
scrolling
to
ensure
the
text
entry
field
is
visible
to
the
user
and
not
covered
up
by
the
on-­‐screen
keyboard.
Another
mobile
UI
feature
introduced
is
auto
zoom
to
make
the
picker
controls
and
list
boxes
easier
to
use
in
Windows
applicaBons
hosted
Citrix
GPS
radio
and
camera
funcBons
are
also
accessible
from
our
mobile
Receivers.
Smooth
HD
video
and
audio
is
supported
bi-­‐direcBonally
for
true
collaboraBon
New
mulB-­‐touch
gestures
are
supported
such
as
swipe
gesture
to
scroll
up
or
down,
pinch
and
zoom
gesture
supports
not
just
sizing
applicaBons
but
files
within
apps
as
12

13. 13

14. 14

15. 15

16. 16

17. Common
provisioning,
personalizaBon,
and
policy
controls
Scope
and
role
delegated
administraBon
Hosted-­‐shared
(RDS)
or
VDI
16/32
bit
VM
Hosted
apps
64
bit
Hosted
Shared
(RDS)
based
apps
RDS
or
VDI
desktops
Run
on
any
cloud
model,
private,
public
or
hybrid
With
orchestraBon,
automaBon
to
run
at
cloud
scale
17

18. 18

19. 19

20. 20

21. 21

22. 22

23. Define
cache
size
on
appliance
disk
Define
sources
that
can
be
cached
(e.g.,
Youtube.com)
Cached
data
only
resides
on
the
remote
device
Not
cached
in
the
datacenter
Cache
ages
based
on
last
accessed
and
the
number
of
content
accesses
23

24. This
picture
shows
the
compute
layer
moved
to
the
cloud
and
scale
as
needed
24

25. 25

26. 26

27. 27

28. Device
ValidaBon
–
End
Point
Analysis
28

29. 29

30. 30

31. 31

32. 32

33. -­‐Stream
Windows
8
and
2012
Server
-­‐SMB
3.0
Storage
for
“client-­‐side”
write
cache
disks
-­‐XD
Setup
Wizard
-­‐Faster
XD
7
catalog
creaBon,
no
more
cloning
of
template
VM
write
cache
disks
-­‐Simplified
Network
infrastructure
with
BDM
(boot
device
manager)
configuraBon
support
-­‐Manage
VMs
on
Hyper-­‐V
3.0
via
System
Center
VMM
-­‐Version
synchronizaBon,
PVS
and
XD
release
cycles
have
been
synchronized
to
bring
about
new
features
in
conjuncBon
with
one
another.
33

34. 34

35. 35

36. The
App
EdiBon
will
be
new
for
XenDesktop
7
and
provide
customers
the
server
hosted
apps
and
desktops
FlexCast
model.
FuncBonally,
the
App
EdiBon
will
map
almost
idenBcally
to
the
XenApp-­‐Enterprise
ediBon
(see
back-­‐up
slide
#9).
6/2/13
18:05
©
2007
Microso,
CorporaBon.
All
rights
reserved.
Microso,,
Windows,
Windows
Vista
and
other
product
names
are
or
may
be
registered
trademarks
and/or
trademarks
in
the
U.S.
and/or
other
countries.
The
informaBon
herein
is
for
informaBonal
purposes
only
and
represents
the
current
view
of
Microso,
CorporaBon
as
of
the
date
of
this
presentaBon.
Because
Microso,
must
respond
to
changing
market
condiBons,
it
should
not
be
interpreted
to
be
a
commitment
on
the
part
of
Microso,,
and
Microso,
cannot
guarantee
the
accuracy
of
any
informaBon
provided
a,er
the
date
of
this
presentaBon.
MICROSOFT
MAKES
NO
WARRANTIES,
EXPRESS,
IMPLIED
OR
STATUTORY,
AS
TO
THE
INFORMATION
IN
THIS
PRESENTATION.
36

37. 37

38. 38

39. Step
1:
Deploy
App
OrchetraBon
Step
2:
Discover
Farms
and
sites
to
migrate
Step
3:
Decide
on
approach
(StoreFront
aggregaBon
or
migraBon
Step
4:
Select
iniBal
group
of
apps,
desktops,
and
users
to
migrate
Step
5:
Configure
new
sites
and
storefront
through
app
orchestraBon
Step
6:
Deploy
as
offerings
on
new
XenDesktop
7
based
sites
Step
7:
TransiBon
users
Then
if
necessary:
Step
8:
Rollback
to
exisBng
farm
if
necessary
Step
9:
Rinse
and
Repeat
for
next
batch
of
apps,
desktops,
and
users
39

40. 40

41. 41

42. 42

43. 43

44. 44