1. Social Media: When Will
The Case Law Catch Up
to the Technology?
Probably never … so don’t
wait to get started

2. Our Experience
• Launched Community Conversations blog
in July 2007
– 14 blogs, 483 posts, 355 comments
• Created Facebook Page in July 2008
– 2,127 fans/likes
• Started Twitter account in June 2008
– 2,075 followers
• Flickr group launched in 2007
– 126 members, 1,143 photos
• YouTube channel opened in 2007

3. Think About This
• According to 2010 City survey, 45 percent
of households on Facebook

4. Our Policy
1. It is the policy of the City of Round Rock
to encourage positive communication
and to ensure the exchange of accurate,
timely information among City Council
members, City employees and
administrators, citizens, media
representatives and others interested in
City issues, policies, operations and
services.

5. Our Policy
1. It is the policy of the City of Round Rock
to encourage positive communication
and to ensure the exchange of
accurate, timely information among
City Council members, City employees
and administrators, citizens, media
representatives and others interested in
City issues, policies, operations and
services.

6. Our Policy
2. The Communications Director is responsible for
developing, directing and implementing the
City’s overall community and media relations
function. The Communications Director will
assist in the planning of key programs and
projects to ensure that community and media
relations concerns are fully considered.
3. The Communications Director will act as a
consultant to City departments to design
communications strategies for City services and
programs, develop guidelines for publications,
and coordinate a consistent graphic identity for
the City.

7. Our Policy
1. Professional behavior entails accurate,
responsible, courteous, and helpful
responses to the public and co-workers.
2. Violent behavior, abusive language,
rudeness, disruption of others,
insubordination, harassment or any form
of discrimination is expressively
prohibited and is considered grounds for
disciplinary action, up to and including
termination.

8. Terms of Use
• Comments must be within the scope of the
topic under discussion on this weblog.
• Try to keep comments short. If your
comment is more than 500 words, we may
ask you to summarize it.
• Do not include personally identifiable
information within your comment, such as
address, phone number, social security
number or other sensitive information.
• Anonymous comments will not be accepted.
You must be registered to post comments.
• Do not represent yourself as another person.

9. Terms of Use
• Your comments must be civil. They must not
contain malicious, offensive, threatening,
profane or insulting language.
• No references to the personality of other
participants or individuals, or attacks on
individual character will be permitted.
• Information about locating and sharing
knowledge and expertise is welcomed, but
within the specific discussion provided here.
Links to other web sites or pages must be
relevant to the topic.

10. Terms of Use
• Advertising or promotional announcements
are not permitted. Event or publication
announcements are permitted only if they
have direct relevance to the subject of
discussion.
• This is a forum for community issues and not
for electoral campaign purposes. Such
messages will not be published.
• This forum is intended for community
discussion among Round Rock residents, but
non-residents are welcome to comment.

11. Terms of Use
• You are legally responsible for what you
write in this space and it must not breach
any law, confidentiality or copyright.
Because you are responsible for your
statements, be careful about exaggeration,
innuendo, etc.
• You may be temporarily or permanently
excluded from this dialogue space if you act
contrary to these rules and to the spirit of
this online forum.

12. Where to find us
• roundrocktexas.gov/blogs
• whampton@round-rock.tx.us