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Interactive Mobile Applications in the EnterpriseAre you ready?,[object Object],Matt Van Bergen,[object Object],Principal, CTO,[object Object],mvanbergen@citytechinc.com,[object Object],312-673-6433 x111,[object Object],September 22, 2010,[object Object]
Abstract,[object Object],Interactive mobile applications can serve your users and customers in ways that traditional web-based applications cannot.  Interactive mobile applications enable you to have a consistent and ongoing interaction with your users, allowing them to be more engaged and committed to your service beyond what is possible with a mobile web browser.,[object Object],Being an IT leader in your organization, you must be ready to field questions and, as necessary, build applications and infrastructure to support the wave of mobile applications which will likely be demanded by your marketing, sales, operations and customer service departments.,[object Object],This webinar provides an overview of how you can prepare for the mobile application demands of your organization and customers.,[object Object]
Agenda,[object Object],What are interactive mobile applications? ,[object Object],What’s all the fuss about?,[object Object],Mobile applications and your organization,[object Object],Top 5 ways you can prepare,[object Object],Case Study: Extreme Scale Reference Mobile Architecture,[object Object],How to be ready for your first mobile project,[object Object]
What is a mobile interactive application?,[object Object],Reside on the mobile device connecting organizations of all types to employees and consumers through a variety of continuous, entertainment-like contextual experiences. ,[object Object],Browser-based,[object Object],Device installed,[object Object]
What’s all the fuss about?,[object Object],Worldwide mobile app downloads will exceed 21.6 billion by 2013 (Gartner),[object Object],Revenue from U.S. mobile application downloads alone could reach nearly $1.6 billion in 2010 and would hit $11 billion in 2014 (WSJ),[object Object],Employees prefer a smartphone over a laptop as their primary mobile device for trips under 5 days.,[object Object],Mobile applications are seen as key strategy of building an organization’s brand.,[object Object],Mobile applications can provide a strategic advantage.,[object Object],Mobile applications can be location aware and context aware.,[object Object],Amazon sold over $1B via their iPhone App,[object Object],eBay sold over $400M via their iPhone App,[object Object]
Mobile Applications and Your Organization,[object Object],Marketing,[object Object],Mobile Advertising,[object Object],Game or trivia driven application,[object Object],Mobile coupons,[object Object],Cross selling,[object Object],Company information,[object Object],Sales,[object Object],mCommerce,[object Object],Sales management,[object Object],Customer management,[object Object],Customer Service,[object Object],[object Object]
Support request
Location based searchOperations,[object Object],[object Object]
Enterprise monitoring,[object Object]
#1,[object Object]
Prepare Back-end Systems for the Ubiquitous Client,[object Object],#1,[object Object],Establish a services oriented architecture initiative.,[object Object],REST is the preferred method for mobile integration.,[object Object],Design enterprise services as coarse grained services.,[object Object],Secure services with SSL and Basic Authentication.,[object Object],Be ready to scale if your services will be available to general public (Hint:  see next slide if you have doubts).,[object Object],Internet,[object Object],Services Oriented Architecture,[object Object],Internal,[object Object],Application,[object Object],Internal,[object Object],Application,[object Object],Database,[object Object],Database,[object Object]
#1,[object Object],Prepare Back-end Systems for the Ubiquitous Client (continued),[object Object]
#2,[object Object]
“Cloudy With a Likelihood of Mobile”,[object Object],Cloud computing platforms come in a couple different flavors:  ,[object Object],Platform as a Service (PaaS),[object Object],Infrastructure as a Service (IaaS),[object Object],Software as a Service (Saas),[object Object],Pay for usage, no need to invest in costly hardware upfront.,[object Object],Very important for consumer targeted mobile apps – scalability important.,[object Object],#2,[object Object],Are you ready to scale for mobile?,[object Object],In one month Shazam added 25 million users,[object Object],Britain’s Got Talent app added 200K users in first 4 days.,[object Object],Skype’s iPhone app attracted 5 million users in first few days.,[object Object]
#3,[object Object]
Understand the various mobile devices and their platforms,[object Object],#3,[object Object],iPhone OS,[object Object],iPhone OS,[object Object],Symbian OS,[object Object],Android OS,[object Object],Windows ,[object Object],Mobile,[object Object],OS,[object Object],BlackBerry,[object Object],OS,[object Object],Will your mobile applications be supported by all of these devices?,[object Object],Are you going to limit the supported devices to only those that are “supported” by your organization?,[object Object]
#4,[object Object]
Understand Cross-platform Mobile Development,[object Object],#4,[object Object],Native Application Development,[object Object],Pros,[object Object],Best performance,[object Object],High interactivity (gaming),[object Object],100% support for device APIs,[object Object],Best chance for app store approval (Apple),[object Object],Cons,[object Object],Not-portable between devices,[object Object],Can be steep learning curve,[object Object],Cross Platform Development,[object Object],[object Object]
Portable between most devices
Leverages known technologies (HTML5, JavaScript, CSS, etc.)
Installed just like a native app
Cons
Not sufficient for high interactivity (not yet)
May not support all device APIs

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Interactive Mobile Applications in the Enterprise: Are You Ready?

Notes de l'éditeur

  1. Maybe give an example for brand building using mobile apps – GEICO Insurance introduced an iPhone app in December 2009 to extend its brand and reach new and existing customers with its GloveBox application. “We know that customers of all ages are users of the iPhone,” Mr. Reed,hief information officer and vice president of Internet business at GEICO, said. “We really want to accommodate the customer’s ability to access our services no matter the age demographic.”
  2. m-Commerce – quench consumer’s hunger for a gut purchase, given context and proximity
  3. Create diagram that shows iPhone/iPad device talking through the SOA fabric and connecting to SalesForce for lead creation and WCM for web content.
  4. Maybe split this into 2 slides with the “Are You Ready for Mobile” content on the next slide?
  5. Two--factor authentication: involves “somethingyou have,” such as a token/usb key, and “something you know,” suchas a PIN or password. Hardware tokens provide a uniquepasscode each time a user logs in to the system. Tokens areportable, easy to use, relatively inexpensive, and compatiblewith virtually every type of computer.Develop flexible security policies: Don’t over engineer security policies for application that don’t require it while make sure you have the correct security in place for apps that access top secret enterprise systems.