1. 1
• 1,218 Likely General Election Voters
• Sampling Margin of Error +/-2.8%
• October 24-26, 2012
How likely are you to vote in the upcoming election?
QScreen
Percent
Already voted 32%
Definitely voting 67%
50/50 1%
Total 100%
Who are you supporting in the contest for U.S. Senate—Congresswoman Mazie Hirono, or
former Hawaii Governor Linda Lingle? [Name order randomized]
Senate
Hirono 55%
Lingle 40%
Unsure 5%
Total 100%
Are you definitely supporting her, or would you say you’re still just leaning that way?
SenStrength
Definitely 94%
Leaning 5%
Unsure 0%
Total 100%
Do you consider Linda Lingle a Conservative, a Moderate, or a Liberal?
Lingle
Conservative 36%
Moderate 42%
Liberal 6%
Unsure 15%
Total 100%

2. 2
Thinking back to Hawaii’s Senate primaries that took place this past August. Do you
remember, did you vote in the Democratic Senate primary between Mazie Hirono and Ed
Case? The Republican Senate primary between Linda Lingle and John Carroll? Or neither
Senate primary?
RetroSenScreen
Democratic 75%
Republican 15%
Unsure 10%
Total 100%
Did you vote for Ed Case, or for Mazie Hirono? [Democratic Primary Voters Only]
RetroDemSen
Case 46%
Hirono 52%
Unsure 2%
Total 100%
Did you vote for John Carroll, or for Linda Lingle? [Republican Primary Voters Only]
RetroGOPSen
Carrol 6%
Lingle 92%
Unsure 1%
Total 100%

3. 3
Demographics
County
Percent
a. Oahu 74
b. Hawaii 12
c. Maui 9
d. Kauai 5
Total 100
CD
Percent
1 54
2 46
Total 100
County_CD
Percent
a. Oahu_1 54
b. Oahu_2 20
c. Hawaii 12
d. Maui 9
e. Kauai 5
Total 100
Gender
Percent
a. Male 46
b. Female 54
Total 100
Age
Percent
a. 18-29 5
b. 30-39 7
c. 40-49 13
d. 50-64 35
e. 65+ 40
Total 100

4. 4
Race_Ethnicity
Percent
a. Caucasian 41
b. Japanese 34
c. Filipino 4
d. Hawaiian 5
e. Chinese 7
f. Hispanic/Latino 0
g. Other/Mixed 9
Total 100
Politics
Percent
a. Liberal/Progressive 30
b. Moderate 39
c. Conservative 21
z. Unsure 10
Total 100
Party_ID
Percent
a. Democrat 56
b. Republican 18
c. Independent 23
z. Unsure 3
Total 100
Education
Percent
a. No degree 2
b. High School Degree 22
c. College Degree 46
d. Graduate Degree 30
Total 100

5. 5
Military_Family
Percent
a. Yes 13
b. No 87
Total 100
Household_Income
Percent
a. $50,000 or less 31
b. $50,000-$100,000 40
c. $100,000 or more 29
Total 100

6. 6
Crosstabs
Senate * Screen Crosstabulation
% within Screen
Screen
Already Definitely
voted voting 50/50
Senate Hirono 61% 52% 33%
Lingle 37% 42% 25%
Unsure 2% 6% 42%
Total 100% 100% 100%
Senate * SenStrength Crosstabulation
% within SenStrength
SenStrength
Definitely Leaning Unsure
Senate Hirono 57% 63% 100%
Lingle 43% 37%
Total 100% 100% 100%
SenStrength * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle
SenStrength Definitely 94% 96%
Leaning 6% 4%
Unsure 1%
Total 100% 100%

7. 7
Senate * Lingle Crosstabulation
% within Lingle
Lingle
Conservativ
e Moderate Liberal Unsure
Senate Hirono 77% 27% 66% 70%
Lingle 21% 69% 22% 14%
Unsure 1% 4% 12% 16%
Total 100% 100% 100% 100%
Lingle * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle Unsure
Lingle Conservative 52% 19% 10%
Moderate 21% 72% 30%
Liberal 7% 3% 14%
Unsure 20% 5% 46%
Total 100% 100% 100%
Lingle * Politics Crosstabulation
% within Politics
Politics
Liberal/Progressiv Conservativ
e Moderate e Unsure
Lingle Conservative 60% 35% 23% 12%
Politics Moderate 28% 49% 62% 13%
Liberal 3% 7% 8% 9%
Unsure 10% 9% 7% 66%
Total 100% 100% 100% 100%
Politics * Lingle Crosstabulation
% within AQLingle
Lingle Politics
Conservativ
e Moderate Liberal Unsure
Politics Liberal/Progressive 48% 20% 13% 20%
Moderate 36% 46% 44% 25%
Conservative 13% 31% 29% 10%
Unsure 3% 3% 15% 45%
Total 100% 100% 100% 100%

8. 8
Senate * Rail Crosstabulation
% within Rail
Rail
Support Oppose Unsure
Senate Hirono 72% 39% 60%
Lingle 24% 57% 25%
Unsure 5% 4% 15%
Total 100% 100% 100%
Rail * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle Unsure
Rail Support 55% 24% 36%
Oppose 37% 71% 43%
Unsure 8% 4% 20%
Total 100% 100% 100%

9. 9
Senate * RetroSenScreen Crosstabulation
% within RetroSenScreen
RetroSenScreen
Republica
Democratic n Unsure
Senate Hirono 68% 6% 42%
Lingle 28% 91% 44%
Unsure 4% 2% 14%
Total 100% 100% 100%
RetroSenScreen * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle Unsure
RetroSenScreen Democratic 91% 54% 62%
Republican 2% 35% 8%
Unsure 7% 11% 30%
Total 100% 100% 100%
Senate * RetroDemSen Crosstabulation
% within RetroDemSen
RetroDemSen
Case Hirono Unsure
Senate Hirono 42% 92% 44%
Lingle 53% 6% 38%
Unsure 5% 2% 19%
Total 100% 100% 100%
RetroDemSen * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle Unsure
RetroDemSen Case 29% 87% 61%
Hirono 70% 10% 29%
Unsure 1% 3% 10%
Total 100% 100% 100%

10. 10
Senate * RetroGOPSen Crosstabulation
% within RetroGOPSen
RetroGOPSen
Carrol Lingle Unsure
Senate Hirono 50% 3%
Lingle 20% 97% 100%
Unsure 30% 1%
Total 100% 100% 100%
RetroGOPSen * Senate Crosstabulation
% within Senate
Senate
Hirono Lingle Unsure
RetroGOPSen Carrol 56% 1% 75%
Lingle 44% 97% 25%
Unsure 1%
Total 100% 100% 100%

11. 11
Senate * County Crosstabulation
% within County
County
Oahu Hawaii Maui Kauai
Senate Hirono 53% 63% 52% 55%
Lingle 41% 33% 41% 41%
Unsure 5% 4% 6% 3%
Total 100% 100% 100% 100%
Senate * CD Crosstabulation
% within CD
CD
1 2
Senate Hirono 54% 55%
Lingle 41% 39%
Unsure 5% 6%
Total 100% 100%
Senate * County_CD Crosstabulation
% within County_CD
County_CD
Oahu_1 Oahu_2 Hawaii Maui Kauai
Senate Hirono 54% 51% 63% 52% 55%
Lingle 41% 42% 33% 41% 41%
Unsure 5% 7% 4% 6% 3%
Total 100% 100% 100% 100% 100%

12. 12
Senate * Gender Crosstabulation
% within Gender
Gender
Male Female
Senate Hirono 49% 62%
Lingle 46% 34%
Unsure 4% 5%
Total 100% 100%
Senate * Age Crosstabulation
% within Age
Age
18-29 30-39 40-49 50-64 65+
Senate Hirono 43% 52% 44% 60% 58%
Lingle 45% 42% 50% 37% 38%
Unsure 12% 5% 7% 3% 4%
Total 100% 100% 100% 100% 100%
Senate * Race_Ethnicity Crosstabulation
% within Race_Ethnicity
Race_Ethnicity
Japanes Hispanic/Latin
Caucasian e Filipino Hawaiian Chinese o Other/Mixed
Senate Hirono 55% 62% 45% 66% 39% 40% 48%
Lingle 41% 35% 39% 30% 53% 60% 47%
Unsure 4% 3% 16% 4% 9% 6%
Total 100% 100% 100% 100% 100% 100% 100%

13. 13
Senate * Politics Crosstabulation
% within Politics
Politics
Liberal/Progressiv Conservativ
e Moderate e Unsure
Senate Hirono 87% 50% 16% 66%
Lingle 11% 46% 81% 18%
Unsure 2% 4% 3% 16%
Total 100% 100% 100% 100%
Senate * Party_ID Crosstabulation
% within Party_ID
Party_ID
Republica Independen
Democrat n t Unsure
Senate Hirono 82% 9% 30% 42%
Lingle 15% 90% 65% 19%
Unsure 3% 2% 5% 39%
Total 100% 100% 100% 100%

14. 14
Senate * Education Crosstabulation
% within Education
Education
High
No School College Graduate
degree Degree Degree Degree
Senate Hirono 48% 58% 51% 61%
Lingle 33% 37% 45% 36%
Unsure 19% 6% 4% 3%
Total 100% 100% 100% 100%
Senate * Military_Family Crosstabulation
% within Military_Family
Military_Family
Yes No
Senate Hirono 46% 57%
Lingle 50% 39%
Unsure 4% 4%
Total 100% 100%
Senate * Household_Income Crosstabulation
% within Household_Income
Household_Income
$50,000 $50,000- $100,000
or less $100,000 or more
Senate Hirono 59% 58% 49%
Lingle 35% 39% 48%
Unsure 6% 3% 3%
Total 100% 100% 100%