Slides from WordCamp Auckland August 2010

1. courtney
lambert
Monday, 9 August 2010

2. hello
Monday, 9 August 2010

3. is it me you’re looking for?
Monday, 9 August 2010

4. what’s this all about?
Monday, 9 August 2010

5. Trust in consumer opinion remains
strong and is growing.
79% of New Zealanders agree
comments from other consumers can
change their opinion of products and
brands (in comparison to Independent
Experts, 66%, and comments from the
company itself, 32%)
Neilsen NZ Social Media Report Wave 2 June 2010
Monday, 9 August 2010

6. New Zealanders are increasingly using social media
to interact with brands and to support their
purchase decision making. During the last year:
73% turned to other consumers’ opinions found in
blogs, boards, comments on social networking
sites or other ‘social’ websites
62% watched an online video about a product they
were thinking of buying
42% interacted with companies via social
networking sites
Neilsen NZ Social Media Report Wave 2 June 2010
Monday, 9 August 2010

7. social media is conversation, not a
campaign
social media is not free
people, people, people, people, not
puters
Monday, 9 August 2010

8. Monday, 9 August 2010

9. fish where the fish are
Monday, 9 August 2010

10. Monday, 9 August 2010

11. courtney’s random made up game:
“Oprah’s awesomest fruit”
Monday, 9 August 2010

12. think channels and gateways
Monday, 9 August 2010

13. Monday, 9 August 2010

14. hey baby, call me
Monday, 9 August 2010

15. hey baby, call me
Monday, 9 August 2010

16. [insert your brand here]
Creating a private media channel
Monday, 9 August 2010

17. Monday, 9 August 2010

18. Monday, 9 August 2010

19. About 1,650,000 results (0.20 seconds)
Control 7 of top 10
Monday, 9 August 2010

20. Monday, 9 August 2010

21. Monday, 9 August 2010

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22
Monday, 9 August 2010

23. Ford global shifts to 25% total budget
2011
Jetstar airways shifts to 40% total
budget 2011
“It’s clear our customers are comfortable in the online space and as Jetstar is
essentially an online retailer, it makes sense for us to embrace social media
outlets. Online media channels gives us immediate access to our consumers”
Jetstar
Monday, 9 August 2010

24. Three little pigs
organisational structure
people resourcing and training
brand risk management
Monday, 9 August 2010

25. Your brand mission, should you
choose to accept it:
You have been given 12 months of free, fully resourced, 6pm
TV news to communicate to your customers
What would you say?
How would you get the information to the reporters?
How would you know of you were doing a good job or not?
How might it look?
How would you keep people watching?
Monday, 9 August 2010

26. bye
Monday, 9 August 2010

27. courtney
lambert
Monday, 9 August 2010