1. Riverside/
Station Overview San Bernardino Co.
KFRG 95.1 – Country
Serving Riverside/San Bernardino Market (Inland Empire)/Los
Angeles & Orange County; Core Audience: Adults 25-54
K-FROG has been the #1 station in the Inland Empire for 38
consecutive Arbitron books. This is the exclusive heritage
country station which dominates the Riverside/San
Bernardino Market. www.kfrog.com
“Temecula Frog” KXFG 92.9 – Country
Serving Temecula/Murietta/Sun City;
Core Audience: Adults 25-54
“K-Frog 92.9” is the “local frog” for the Temecula/Murrieta
area. Same great music and on-air personalities as KFRG
programmed with local weather, traffic, promotions and
commercials. Nominated in Temecula as “Gold Business of the
Year”, K-Frog 92.9 is a clear and dominate marketing force for
Temecula/Murrieta Valley. www.kfrog.com
“High Desert Frog” KVFG 103.1 – Country
Serving the High Desert (Victorville/Hesperia/Apple Valley)
Core Audience: Adults 25-54
“K-FROG 103.1” is the “local frog” for the Victorville & Hesperia
area. Same great music and on-air personalities as KFRG
programmed with local weather, traffic, promotions, events,
traffic and commercials. “K-FROG 103.1” is a leading media
outlet in the community. www.kfrog103.com
KRAK 910AM – Adult Standards/Nostalgia
Serving the High Desert (Victorville/Hesperia/Apple Valley)
Core Audience: Adults 35+
Local and national programs targeting niche audiences.
Playing hits from Frank Sinatra to Barry Manilow and special
talk programs covering topics of interest to the local market;
sports (Los Angeles Dodgers & High Desert Mavericks), finance,
health and community news. www.stardust910.com
KEZN 103.1 – Soft Rock
Serving the Palm Springs Market (The Coachella Valley)
Core Audience: Adults 25-54
EZ-103.1’s strategic mix of music, combined with talented
personalities and adult-oriented promotions make it a leading
station in the Coachella Valley! Local news, traffic and
commercials combined with community participation make
EZ-103.1 a popular choice amongst residents and visitors to
the Palm Springs area. www.ez103.com

3. STATION PROFILE
Facility: KFRG 95.1FM - 50,000 Watts
3,419 foot antenna heights above sea level
Audience: Active, affluent adults in the prime 25-54 consumer
demographic.
Music: “K-Frog California Country”
“60 Minutes Non-Stop on K-Frog””
Info: Award-winning news coverage anchored by Jeff Davis
Personalities:
5a-9a Scott and Tommy, “The Frogmen in the Morning”
9a-12p Heather Froglear
12p-3p Christy McLeap
3p-6p Leapin’ Lee
6p-12m Donald Jump
12m-5a Dennis Hopper
Ownership: In the Inland Empire, Temecula Valley, High Desert &
Palm Springs, CBS Radio owns and operates KFRG,
KXFG, KVFG, KRAK, KEZN.
Promotion: Foreground on-air promotions designed to keep our
active listeners involved with station and receptive to
your message.
Advertising: The most aggressive radio station in advertising and
marketing. When Los Angles TV Station, KNBC Channel-4
wanted community updates, they chose “The “Frogmen In
The Morning” to do a segment each weekday morning.
K-FROG 95.1’s carefully researched music mix, combined with warm
personalities and adult-appeal promotions, provide a foreground for
your business message!

4. 28%
AUDIENCE COMPOSITION
17%
12% 12% 12%
10% 9%
T12-17 A18-34 A25-34 A35-44 A45-54 A55-64 A65+
Source: Arbitron Riv/SB Metro; PPM Feb.‘09/Jan.’09/Dec.‘08; AQH Comp %; M-Su 6a-12m; P12+
73%
73%
ETHNIC LISTENING
At Home,
25%
25% 44%
Away From
2% Home, 56%
2%
Black Hispanic Other
Source: Arbitron Riv/SB Metro; PPM Feb.‘09/Jan.’09/Dec.‘08; AQH Comp %; M-Su 6a-12m; P12+
86% 71%
86% 71%
Any Health Some College or
373,057 304,805
Insurance more
68%
84% 68%
84% 364,265
Own Computer 293,192
Home Value $300K+
82% 65%
82% 65%
Access To The
281,623
Any Investment
351,990
Internet
63%
63%
81%
81% 273,553
348,821 Adults 25-54
Own Home
79% 341,038 58%
79% 58%
Any Restaurant
250,145
Any Casino Pst Yr
Pst Wk
42%
76% 42%
76%
Have Mutual Funds 183,223
326,991
Own 2+ Vehicles
Over 1 In 5 Listeners
Plan To Buy
23%
23%
PTB New or Used
69% 98,120 Are Buying Or Leasing
69%
New Or Used Vehicle
298,314
HHI $50,000+ Next Year Yr
Veh Nxt
A New Or Used Vehicle
In The Next Year
Source: Scarborough Research; Aug. ’07-July ‘08; LA DMA; M-Su 6a-12m; A18+

5. KOLA KFRG
348,821
Own Residence 280,152
293,192
Market Value of Owned Home $300,000+ 237,578
298,314
Household Income $50,000+ 228,737
304,805
Some College or More 243,881
282,944
Married 255,442
273,553
Adults 25-54 238,088
Plan To In The Next Year…
72,712
Buy High Definition Television 44,006
72,505
Buy or Lease NEW Vehicle 65,305
15,295
Buy Primary House or Condo or 2nd Home 4,825
5,685
Buy Power Boat 2,646
5,458
Buy Personal Watercraft 3,121
Household Owns/Has
364,265
Computer 279,316
351,990
Access To The Internet 288,315
326,991
2+ Vehicles (own or lease) 278,991
281,623
Any Investment 244,049
36,613
Motorcycle 27,806
30,339
RV 18,066
13,660
ATV (all-terrain vehicle) 9,242
Primary Decision Maker of HHLD Items
219,801
New Vehicle (not used) 194,700
238,293
Furniture 196,825
245,758
Large Kitchen Appliances 202,474
Source: Scarborough Research; Adults 18+; M-Su 6a-12mid; Aug. ’07-July ‘08; LA DMA Survey Area

6. 348,821
281,623 282,944
253,251
234,793
202,433 197,546
192,832
165,032
107,297
89,501
73,117
58,219
46,551
Own Residence Home Value Any Investment IRA Certificate of HHI $75,000+ Married
$500K+ Deposit (CD)
KGGI KFRG
304,805
223,395
183,223
93,270
60,909 58,998
57,403 47,936
36,613
28,881 28,646
15,412
Some College Grad Own 2nd Home Own Pool or Spa Own Motorcycle Have Mutual Fund Used Full Service
or more Stock Broker
KGGI KFRG
Source: Scarborough Research; Los Angeles DMA; Adults 18+; M-Su 6a-12m; August ‘07-July ‘08

7. Inland Empire Radio
Station Listener Profile
KCAL-FM (Active Rock): 185,733 Listeners;
Over 63% are Men; Over 61% are 18-34 yrs old;
Over 36% are renters.
KCXX-FM (Alternative): 164,760 Listeners;
49% are 18-24 yrs old; 80% are 18-34 yrs old; 8%
are looking for work; Over 44% have blue collar
jobs; Only 5% are college grads or more.
KGGI-FM (Rhythmic Contemporary Hit):
548,336 Listeners; Over 44% are 18-24 yrs old;
73% are 18-34 yrs old; Over 46% are renters; Only
9% are college grads or more; 11% are looking for
work.
KOLA-FM (Classic Hits): 398,159 Listeners;
68% are 45+ yrs old.
------------------------------------------------------------------------------------------------------------
KFRG-FM (Country): 432,128 Listeners
Over 97% of listeners are 25+ yrs old; 63% are 25-54
yrs old; 69% have household incomes of $50,000 or
more; 81% own their homes; Over 25% are college
grads or more; 71% have some college or more.
Source: Scarborough Research–Inland Empire English Speaking Stations; M-Su 6a-12m
Persons 18+– LA DMA Survey Area – August ‘07 to July ’08.

8. For The Last 7 Years, K-Frog Has Raised Money For Loma Linda University
Children’s Hospital! And, Every Year, Our Listeners Give More & More!!
The 6h Annual Radiothon Held
The 7th Annual Radiothon Held
October 16th & 17th, 2007
October 14th & 15th, 2008
Raised Over $608,025!!
Raised Over $483,000!!
This picture was later in the day so it did not reflect
KOLA raised about $161,000
the final total! FYI, KOLA raised $180,000.
The 4th Annual Radiothon Held
The 5rd Annual Radiothon Held
October 18th & 19th, 2005
October 17th & 18th, 2006
Raised Over $443,000!
Raised Over $506,305!
The 2st Annual Radiothon Held
The 3rd Annual Radiothon Held
Dec 2-3, 2003 During The Deadly Wildfires
October 19th & 20th, 2004
Raised Over $294,510!
Raised Over $366,495!
San Bernardino/Riverside/Orange Co./LA Temecula Valley/Sun City/Murrieta Victorville/Hesperia/Apple Valley

9. Myth vs. Reality for Riverside/San Bernardino Advertisers!
Myth: Cable reaches everybody.
Reality: Only 54% of the Riverside/San Bernardino households subscribes to cable.
That leaves almost ½ of the market uncovered by cable.
- Almost 91% Adults 18+ in Riverside/San Bernardino listen to radio each week!
- Almost 96% Adults 25-54 w/HHI $50K+ in Riv/San Bern. listen to radio each week!
Myth: Cable advertising is efficient.
Reality: To effectively buy cable, an advertiser must buy multiple zones. And, of course, with
each zone an advertiser adds, the cost goes up.
Radio reaches the ENTIRE metro with every single commercial it airs.
Because, cable TV gives the viewer so many different channels to choose from, its very
fragmented. And, a LARGE number of cable viewers are turning in for a non-commercial
environment (HBO, Showtime, etc.). As you can see by the ratings, unless it’s sports, wrestling
or on Nickelodeon, they’re watching network television.
Example of Nielsen Top 10 Cable Shows:
Week of 3/16/09-3/22/09
Program Network
1) WWE Entertainment (WWE Raw) USA
2) Saturday Movie “Northern Lights” LIF
3) WWE Entertainment (WWE Raw) USA
4) Spongebob NICK
5) NCIS USA
6) Hannah Montana DSNY
7) NCIS USA
8) Spongebob NICK
9) Spongebob NICK
10) NCIS USA
Myth: Cable is unaffected by Satellite TV.
Reality: 43% of the Adults 18+ subscribe to satellite TV instead of cable and on
Direct TV, there are NO local commercials. With Adults 25-54 w/HHI $50K+ it
goes up to 55% that subscribe to satellite TV.
Source: Scarborough Research; Adults 18+; Aug. 07-July 08; Riverside/San Bernardino Metro; Nielsen Rating Media Research

10. Crowded Roads Lead To
More Radio Listening
You can’t read the paper or watch TV in your car so these
commuters are spending a lot of time with their radio!
v There are over 2.8 million vehicles
registered in the Riverside/San Bernardino
Metro – that’s a 40.4% growth since 2000.
(DMV, June 2007 and U.S. Census)
v 1 out of 5 people in Riverside/San
Bernardino left for work before 6am in 2006.
(US Census 2006 American Community Survey, released September 2007)
The Riverside/San Bernardino area was ranked
as the 13th worst place for traffic NATIONWIDE !
Commuters in urban Riverside and San Bernardino
counties spend 49 hours a year stuck in gridlock!
v 70% of working adults in the Riverside/San Bernardino Metro have
driven 100+ miles in the past week. 36% have driven 250+ miles in
the past week. (Scarborough, February 2006 – January 2007, Riverside/San Bernardino Metro)
v People in the Riverside/San Bernardino Metro drive over 13.5 billion
miles per year. (Texas Traffic Institute, 2007 Urban Mobility Report)
v 93% of Persons 12+ say they use their AM/FM Radio in the car, and
74% say it is the device they use most often in their vehicles.
Bridge Ratings, Digital Audio Growth Projections, August 15, 2007)
Annual Hours of Long Term Change
Delay Per Traveler From 1982 to 2005
2005 2004 1995 1982 Hours Rank
3rd
49
Riverside-San Bernardino, CA 47 28 5 44
THE INLAND EMPIRE RANKED 3RD IN THE UNITED STATES FOR
LARGEST INCREASE OF DELAY HOURS FROM 1982!
Source: Texas Transportation Institute Annual Study; Urban Area Report from 1982 to 2005

11. WHY COUNTRY ROCKS!
Country rocks, and not just in a boot-scootin’ boogie. Today’s country has hip-hop’s “hip” and rock’s backbeat – and
a whole fresh generation of singers and fans.
In recent years, country music has broadened its base beyond its traditional red station, good-ol’-boy fan base and
now counts as many urban/hipster listeners as conventional rural ones. Country superstars include the young, the
restless, the seriously rocking, even tortured alt-indie darlings.
Time to stop fretting over hip-hop and rock ‘n’ roll and just run with that country sound you know you love. Here are
the top 10 reasons why country is cool:
1. Country is sexy. Sugarland would soar even if Jennifer Nettles and Kristian Bush weren’t so damn cute, but it
doesn’t hurt. Brad Paisley and sweet “Firecracker” Josh Turner bring on audiences’ collective sighs.
2. Country’s blurring musical boundaries. Sugarland teamed up with Bon Jovi and fans on both sides of the
musical aisle went wild; same with Loretta Lynn and Jack White. Kelly Clarkson brings her Joplin-like belting to
her sweet duet with Reba. LeAnn Rimes duets with Brit-soulster Joss Stone. Pop darlings Rascal Flatts ended
2006 as the top-selling musical act – of ALL genres.
3. Country may just be the new hip-hop. It’s been said that the two styles of music have far more in common
than their differences, with both styles starting in poor, disenfranchised groups and then crossing over to touch
millions. And just how middle-class suburban kids embraced hip-hop, arty city slickers have begun to embrace
their inner twang. Is the let-loose Gretchen Wilson anthem “Here for the Party” really all that different from R. Kelly’s
“Freaky in the Club”?
4. Country embraces the old with the new. It’s great to see new and ultracreative work from longtime faves
such as Reba McEntire, George Strait – even semi retired Garth Brooks, back on the charts after years of lying low.
Brooks & Dunn, Kenny Chesney and others are gradually making the transition from hot new thing to living
legends.
5. Longtime indie faves are finally being recognized in the country mainstream. Case in point: Alison
Krauss, who toured the small time fiddle circuit as a teen phenom for years before showcasing her angelic voice
and finally moving front-and-center as Nashville royalty.
6. Country’s laid back. Need we look any further than longtime beach boy, and current nominee Jimmy Buffett,
who teamed up with Strait and Alan Jackson for “Hey Good Looking.”
7. Country’s all jacked up. If you want to get on your feet, look no further than Gretchen Wilson, the Dixie Chicks,
Rascal Flatts, the Wreckers, Sugarland or Kenny Chesney.
8. Country rules and American Idols reign. Taylor who? Kelly Clarkson, Carrie Underwood and Kellie Pickler
are the new princesses of the charts, courtesy of their country leanings.
9. Country’s got serious talent – and room for it to flourish. Martina McBride and Sara Evans have two of
the all-time great pop-singer voices and could give Beyonce or Whitney Houston a run for their money. And
Rascal Flatts, Kenny Chesney, LeAnn Rimes and Faith Hill are just a few crossover stars on the pop charts.
10. Country’s family values rock us all. Post-Sept. 11th, Americans have embraced their own country and also
put more emphasis on family. It’s country that gives a voice to that, and not all in a jingoistic way (though Toby
Keith, we salute you). On scales large – proud of country and our troops – and small – when Faith Hill goes all
“Keep your hands off my man” – how can we not applaud that?
COUNTRY REFLECTS WHAT’S REAL AND IMPORTANT !!
1. * Reprinted from a article on MSN.com on 10/23/07; Written by Kati Johnston a freelance writer specializing
in entertainment and a frequent contributor to MSN.com

12. Why Not Other Media?
NEWSPAPERS
Combined, the three leading daily newspapers in Riverside, San Bernardino
and Ontario do not reach 69% of Inland Empire households.
They share the problem of newspapers all over the United States - shrinking
share of time spent with newspapers. Example: All newspapers combined
get only about 1/4th the time spent on radio daily.
TELEVISION
Commercial television in the Inland Empire is Los Angeles based T.V. that
puts it far beyond the price range of almost all Inland Empire advertisers
(not to mention that 80% of the circulation is waste).
Inland Empire T.V. stations are either home shopping, Hispanic or public.
CABLE
There are almost a dozen competing cable companies with systems in the
Inland Empire. None provides separately any significant coverage.
Programs available to local advertisers have very small audiences - a 2 rating
(i.e. 2% of the households) is exceptional. Cable is largely a children’s
medium - 43 of the 50 leading cable shows are on Nickelodeon.
LOS ANGELES RADIO
Of the 70+ stations that serve the Los Angeles metro area, only three or
four deliver the same share of audience in the Inland Empire as in the Los
Angeles - Orange County market.
Unlike Orange County, where all the leading stations are Los Angeles-based,
three of the top five stations in the Inland Empire are Riverside-San
Bernardino based.
DIRECT MAIL
There are at least a dozen varieties of direct mail. All are very expensive per
household reached. The least expensive direct mail exceeds $30 a
thousand. It is the kind of junk mail supported by neighborhood
merchants who can’t afford anything else. Studies show that it is routinely
discarded by the most desirable households. More effective direct mail,
using purchased lists, costs $300 - $500 per thousand and often fails because
the lists are inaccurate and outdated.