The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.
The C Word: How the Collaborative is disrupting everything and How you can benefit from it
1. C.K.Kumar
And how to benefit from it
@SupraMBA #PCATX13
The C Word -
How Collaborative
Economy is Disrupting
Everything
2. Collaboration Economy: Benefit from it
C.K. Kumar
What is the Collaborative Economy?
WWW - Who is sharing What with Whom?
Why is this so different ?
How can you start a Collaborative Startup?
Key Takeaways
Agenda
6. Collaboration Economy: Benefit from it
C.K. Kumar
The Size and Trends
Source: Ouishare, Frost & Sullivan
US Car Sharing Market: $3B
Consumer P2P Rental Market: $26B
Investment in Coll. Economy: $67B
7. Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro Partners
8. Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro Partners
Share
JOY
OF SHARING
10. Collaboration Economy: Benefit from it
C.K. Kumar
What is Different?
Traditional Business Collaborative Economy
Me We
Centralized (1%) Distributed / Networked (99%)
Company owns Product / Service User rents access to Product / Service
Asset Heavy – More, Often Asset-lite – Rent, Use as needed,
Hierarchical Distribution Flattened Structure / Disintermediation
Idle Capacity / under-utilization Optimizing utilization
Limited choices / One-size fits all Multiple Choices, Personalized & tailored
Pay-as-you-go Pay-as-you-live
11. Collaboration Economy: Benefit from it
C.K. Kumar
Coll. Economy Value Chain
Source: Altimeter Group
Rent
Subscribe
Co-Ideate
Co-Fund
Co-Build
Co-Market
Co-Sell
Resell
Swap
Lend
Gift
12. Collaboration Economy: Benefit from it
C.K. Kumar
Simple Feasibility Analysis
START
NOT
FEASIBLE
EXPENSIVE?
SHORT
SATISFAC-
TION?
ASSET
LIQUIDITY?
IDLING
CAPACITY?
ENHANCE
VALUE?
FEASIBLE
YES
NO
NO
NO
NO
NO
YES
YES
YES
YES
13. Collaboration Economy: Benefit from it
C.K. Kumar
Ripe for Disruption
Source: Based on Marco Torregrossa, Euro Freelancers
14. Collaboration Economy: Benefit from it
C.K. Kumar
At Risk Industries
SHORT FUSE, BIG BANG LONG FUSE, BIG BANG
SHORT FUSE, SMALL BANG LONG FUSE, SMALL BANG
%ChangeinBusiness
Time (in Years)
Media
Finance
Retail Trade
Professional
Services
Arts &
Recreation Real Estate
Construction
Wholesale
Trade
Hospitality
Food Services Manufacturing Mining
Education Transportation
Health
Govt. Services
Agriculture
Utilities
15%
BasedonDeloitte’sDigitalDisruptionMap
16. Collaboration Economy: Benefit from it
C.K. Kumar
Meta Trends in CC
Trust & Reputation: Offline Online
Producers Customers
Linear Economy Circular Economy
LaaP LaaS
17. Collaboration Economy: Benefit from it
C.K. Kumar
Key Takeaways
ABC – Always Be Collaborating
A gentle change in perspective
Consumption – Better, not more
Community – Share more, own less
Trust – neighbors, strangers, institutions
Opportunities to
Expand the market
Connect to the consumers, partners
Improve profitability
Established Companies jumping on the Sharing Bandwagon:
Nike (runners communities)
Virgin Atlantic (sharing luggage space)
Lego (pley, renting legosets)
Groupon(collective buyers power)
French Post (digital identities for registered letters)
Quirky (user-submitted ideas to the company via virtual platforms)
Starbucks (crowdsourcing design)
Dell (crowdsourcing product specifications)
Google Helpouts(skills sharing)
http://www.slideshare.net/HavasWorldwide/havasww-new-consumer-and-the-sharing-economy?utm_campaign=ss_search&utm_medium=default&utm_source=4&qid=4be00ced-742b-4018-a973-45a673e62e78&v=default&b=&from_search=4
Difficulty in building a critical mass of supply and demand
Difficulty in creating the inventory (especially with geographical dispersion)
Higher-than-expected operating costs (customer service, insurance, lobbying, customer acquisition, security, etc)
Competition from free alternatives
Customers sidestepping the middleman platform
Too much revenue going back to suppliers
Mounting opposition from conventional industry groups
Neglecting advocacy for regulatory change