How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a competitive advantage today to capture, engage and retain the customers of tomorrow?
Through this presentation Christina "CK" Kerley covers the 5 best practices for building smart brands—across the critical areas of expanding value, empowering customers, providing simplicity, co-creating dynamic experiences and instilling personalization—supported by examples from a mix of industries.
NOTE: a version of this presentation with audio is available--see slide 4 for URLs.
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The "Smart" Revolution: Building Smart Brands For Tomorrow's Smarter World
1. THE
SMART
R E V O L U T I O N
Building Smart Brands For Tomorrow’s Smarter World
Audio Slideshow
&
Free eBook!
Web: allthingsCK.com
Christina “CK” Kerley
Twitter: @CKsays
2. Hi, I’m CK. I’ll Be Your Host…
#1
The SMART Revolution:
What It is, Why It’s Important
#2
Building Smart Brands:
5 Best Practices & Examples
#3
BONUS eBook:
Get Your Free Copy!
8. These Technologies Go By Many Terms…
Ubiquitous Computing
“UbiComp”
The Internet of Things
“IoT”
Machine-to-Machine
Communications
“M2M”
… And Companies Brand Them In Many Ways
9. Why Do I Call It:
The Smart Revolution?
SMART Byproducts:
Smart products, services and
brands are the key byproducts
of these emerging technologies
SMART Benefits:
The benefit of connecting
things is creating smart
systems for B2B and B2C
applications across all industries
SMART Best Practices:
For marketers, the best
practice—and goal—is to
create smart brands for
their target audiences
10. The “Next Big Thing” Is Going To Be:
Really,
REALLY….
Billions of Smart Things… Trillions In Value
11. Verizon predicts
19 billion
connected
things by 2016
Cisco is forecasting
50 billion
connected
things by 2020
Morgan Stanley is predicting
75 billion
connected
things by 2020
Billions of Connected Things!
12. Credit Suisse
Ten-Fold Increase In Wearables By 2016
by 2016: From $3-$5 billion… to $30-$50 billion
IDC is forecasting
$8.9 Trillion In Global Spending
by 2020
Cisco is forecasting
$14.4 Trillion In
Value At Stake
by 2022
Trillions of Dollars!
13. Imagine your life without
your smartphone…
Right now it’s only our
phones that are smart.
Soon, all the things that
make up the world all
around us will be smart.