Creating an Online Marketing Strategy for Real Estate

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CKG International

Presentation from Internet and Technology Coach Brad Carroll of CKG International

Immobilier Business Technologie

Today, it’s not about a
website. It’s about
having a total online
marketing strategy.

A step by step
action plan for a
successful and
proﬁtable
online
marketing strategy

what makes a
successful
online marketing strategy?

Blogging
the easy way
Photoblogging
photos.lindacraft.com
photos.townsouthrealty.com
photos.portlandhometeam.com
photos.connareahomes.com

Home Renovations Area Info
Business Changes Change of
Family Dynamics
Financial Concerns Divorce New Baby
Job Opportunities

Tagging people in
status updates
helps you gain exposure!

Be a trusted
advisor.
Give more than
you take.

Facebook Ads.
10,000 ?
people in Ottawa
$2.30USD

Ads.
Facebook
$52U
SD
Gatineau, QC
229,060

Facebook Ads.

420 people on Facebook who live in the
Ottawa area said they were interested in
real estate investing.

Flip Video
RE/MAX videos
photos as videos
animoto

Rename your ﬁle!
leslieville-real-estate.avi
not movie1.avi

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Creating an Online Marketing Strategy for Real Estate

2. Y Online our Marketing Strategy

3. It Used to Be So Simple...

8. 555-1234

9. Today, it’s not about a website. It’s about having a total online marketing strategy.

10.

11.

12. A step by step action plan for a successful and proﬁtable online marketing strategy

13. what makes a successful online marketing strategy?

14.

15.

16. Your Online Marketing Hub

17. Google Street in Canada! View

18.

19. Blogging the easy way Photoblogging photos.lindacraft.com photos.townsouthrealty.com photos.portlandhometeam.com photos.connareahomes.com

20.

21. Primary Supporting Sites

22.

23.

24.

25. The Second Internet

26. The Facebook Strategy.

27. Segment Your Friends

28. Segment Your Friends

29. Know When To Engage Social Triggers.

30. Home Renovations Area Info Business Changes Change of Family Dynamics Financial Concerns Divorce New Baby Job Opportunities

31. Tagging people in status updates helps you gain exposure!

32. Be a trusted advisor. Give more than you take.

33. Custom Pages

34. Custom Pages

35. Facebook Ads. 10,000 ? people in Ottawa

36. Facebook Ads. 10,000 ? people in Ottawa $2.30USD

37. Facebook Ads. Gatineau, QC 229,060

38. Ads. Facebook $52U SD Gatineau, QC 229,060

39. Facebook Ads. 420 people on Facebook who live in the Ottawa area said they were interested in real estate investing.

40.

41.

42.

43. Flip Video RE/MAX videos photos as videos animoto

44.

45.

46.

47.

48. Have your videos appear in Google

49. Rename your ﬁle! leslieville-real-estate.avi not movie1.avi

50. Title & Description Tags

51.

52. Comment On Your Video

53. Create a channel page

54.

55.

56. User Proﬁle •Full Information •Link! Channel Page •Guru Channel Type •Customize for Your Brand

57.

58.

59.

60. “anyone” “anyone know” “looking for”

61. Email Marketing. Educate. Don’t spam.

62. Don’t wasteyour email. content on

63. Automateyour content distribution

64.

65.

66. Thanks!

Creating an Online Marketing Strategy for Real Estate

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