C koehncke webinar v2

WebRTC Applications Using
GENBAND SPiDR
Chris Koehncke
8. May 2014

2 GENBAND Confidential and Proprietary
Hi! So nice to
see you!

 Brief on what WebRTC is (a repeat for some)
 What others are doing
 What GENBAND can offer you to help
 Some specific application recommendations & why
Agenda for today (thanks for joining BTW!)

Now, let’s ask you a question
How likely are you to implement a WebRTC
application?

Embedded browser technology to
enable rapid development P2P
communication services.

WebRTC is a part of a broader HTML5 effort

HTML5 is the beginning of the end of stand alone applications
slides.html5rocks.com

WebRTC supports
Voice – Video – Data

In simple terms, WebRTC is much like ISDN but without a
specification for complex signaling

The re-introduction of P2P
Inefficient, costly, complexity, time and prone to potential
failure

The re-introduction of P2P
Obviously more efficient, less prone to error and simpler

12 GENBAND Confidential and Proprietary12 GENBAND Confidential and Proprietary12 GENBAND Confidential and Proprietary
What can you build with WebRTC technology?
 Voice/video integrated into existing websites
 Numerous new instances of “Skype” like services for gaming
 Video conferencing
 Web collaboration
 File/data sharing

The Solution
 WebRTC is technology that‟s built into your browser that enables
rapid creation of Peer-to-peer (P2P) connectivity and transmission
 Key components:
• WebRTC enables „channels‟ of the following types:
– Media – voice, video and screen
– Data – any type of data
– Signaling
 Automatically manages with echo cancellation and packet loss
concealment
 Uses standard Internet infrastructure
 A „server‟ is not required (beyond a WWW server) however most
applications will have a server to facilitate connection
 During a WebRTC session media/data/signaling travel directly
between the connected parties (meaning they don‟t transit a server)

The (Simplified) Path to WebRTC
The notion of 2-way browser communication is still
new

The Problem
 For average HTML programmer, writing a communications application is
difficult
 Challenges in dealing with creating a connection, network, security and
transmission with no previous experience
 Deep technical skills needed for understanding media processing
 You had to be pretty serious about writing a communications app!
WebRTC primary beauty is that the user is required
to take no action

Chrome hasn’t taken over (yet)
While Microsoft is joining the conversation, WebRTC is still some time away
from being a standard (JavaScript took 6 years) and not every browser is
current compatible (though there are workarounds).

A quick run through existing WebRTC applications

www.sqwiggle.com
Sqwiggle is about your computer looking at you!

www.movikantirevo.com/
A crazy application using motion

www.mailchimp.com
Simple photo taking

www.uberconference.com
Audio conferencing taken to a new level

www.vonage.com
Extending the service reach of
a traditional fix service

www.sharefest.me
P2P exchange of files

webdesign.maratz.com/lab/responsivetypography/
Computer reacting to your needs

github.com/feross/webtorrent-chrome
Embedding P2P bit torrent capabilities inside of the web
browser

Now, let’s ask you a question
How would you rate your current knowledge of
WebRTC?

Resources:
http://www.genband.com/products/experius/webrtc-
gateway
http://developer.genband.com
http://www.cio2cmo.com

Our objective
 To provide you with an inclusive
software & services suite that
makes it EASY to implement
WebRTC applications
 Interface these new applications
with your pre-existing systems
 Provide comprehensive support &
expert knowledge both to the
technology and understanding of
the application.
SPiDR is our core software offering to support
WebRTC apps

SPiDR Overview
Web Applications Access
IM Federation
Social Networks Apps
Address books linking
Email, Calendar
Maps, Sharing
Advertisement
Web – Telecom Bridging
WebRTC Media Interworking
Transcoding
Signaling and Media Security
NAT/Firewall traversalWeb user interfaces
Web client
Hybrid Web – Telephony client
Mobile web client
Communication toolbar
Notification/Disposition Widget
Personal Agent Portal
TV Web interface
Delivering Rich User
Experiences
Web API
REST-based
Secured access
Call, Message,
Presence, Logs
Location, Etc.
Web platform
Cloud computing
Tiered Scaling
Simple REST APIs
Web developer skillset

32 GENBAND Confidential and ProprietaryGENBAND Confidential and ProprietaryGENBAND Confidential and Proprietary
SPiDR
• Web application platform to interwork the web with the telecom networks
• Provides signaling interworking between web REST APIs and telecom signaling interfaces
• Fully functional web client with voice, video, presence, messaging, address book, call
logs, conferencing and more
• Converts the WebRTC Media to IETF/3GPP media
• Provides media transcoding (voice, video) if required
• Extends capabilities beyond standard telecom services with additional network services
GENCom for Web
Application
Interworking
Media
Interworking
(ICE, STUN/TURN)
Transcoding
REST SIP
webRTC
Media
3GPP/
IETF
Media
Existing
Telecom
Networks
Media
REST
SIP
WebClient
UI
HTML5 Network
Services
Interworking
Network
Services
Telecom Media

Basic Web Client
 Complement existing service with a
web client
• User can make or receive calls from either
their classic telecom endpoint or a web
client
• Basic or full range of voice services
available via the web client
 Values
• Convenience for the user, being able to
communicate from their computing device
where they spend a lot of time
• Make classic but underused/unknown
voice services one click away via a better
user interface
– Conferencing
– Call waiting / callerID
– Call forward
– Call disposition
– Visual voicemail
• Promote voice services during a call
– Pay-per use or subscription
SIP
Core
IETF
SIP
Internet
HTTP
WebRTC
Carrier User
Computer
Tablet
Now

A short list of what’s in SPiDR
 REST interface to SIP infrastructure and data
stores
 REST interface for call control
 WebRTC session control (websockets)
 Media management for WebRTC (SRTP-to-
RTP)
 Media transcoding for WebRTC (Opus to G.722)
 Security & application controls (DTLS mgmt)
 STUN/TURN server and port management
 Software based solution
 Focus on providing gateway from WebRTC
events to existing SIP infrastructure
 Support for IMS via Gm interface

What is GENBAND doing & why
is this important?
 SPiDR is a WebRTC software package which contains all the
necessary elements integrated to provide you with start-up
suite for WebRTC
 SPiDR is optimized for services providers with an existing SIP
infrastructure and allows you to leverage your existing
investment in SIP to reach a WebRTC audience FAST!
 Product is available now

Don‟t get too confused, WebRTC is a
technology and you use it in a multitude of
ways

Fact: We all have multiple screens in our lives
By 2017, there will be
2.5 devices/connections
for every person on
earth.
By 2017, there will be
5 devices/connections
for every Internet user.
Souce: Cisco VNI Report

Mobile
The short is that Mobile is growing while desktop is shrinking, little initial
thoughts into webrtc for mobile

No guessing, here are five examples of what you
could be doing to add value for your existing
customers using WebRTC

Number 1 - Mobile
 Offer me the ability to access my existing subscription service via multiple
devices
 Allow unknown 3rd parties to access me via a web interface
 Leverage opportunity for new unique domain (sticky)

Number 1 – Mobile – Let me be more specific
 Offer me the ability to access my existing
subscription service via multiple devices
• Offer WebRTC powered page which allows me to
log on and make and receive simple telephone
calls from any web browser
 Allow unknown 3rd parties to access me
via a web interface
• Provide a simple WebRTC powered page that
would allow any one to reach me (using my
telephone number or domain)
 Leverage opportunity for new unique
domain (sticky)
• Still talking about telephone numbers? How about
domains? How about? mycompany.io/yourname
• A single click to contact about.me style concept

Number 2 – SIP trunking
 Allow me to use my DID service when away from the office

Number 2 – Extend the value of SIP trunking
 A simple web page that allows
me to log-on to my DID
remotely allowing me to make
and receive phone calls from
any web browser

Number 3 – offer free video service
 Get the word out about WebRTC! Learn, do, experiment
 Leverage domain names again
 Link to telephony service if you dare

Number 3 – offer free video service, details
 WebRTC apps are still relatively
new, introduce concept with your
customer base in low cost, low risk
method
 Point-to-point video
 Show added value and offer for
expansion to paid video or
upgraded services

Number 4 – simply click to call or API exposure

Number 4 – simply click to call or API exposure
 Communication API‟s are a hot
topic, but most non-accessible to
non-techs or basic technology
developers looking for a simple low
cost application
 Keep it simple and keep it part of
your expanding circle of subscriber
values

Number 5 – free or low cost UC services

Number 5 – free or low cost UC service
 End the complexity of time to onboard UC
customers or hassles with on-site IP
phone deployment
 Customized UC “soft phone” PLUS portal
experience combined with support for
other devices (tablet/mobile)
 Infinite pricing and packaging models with
moderate cost of entry

Summary
 WebRTC is real, you can deploy it today
 It‟s a low cost, low risk technology
 Opportunity to extend value to existing
and attract new customers
 Flexibility to personalize to your desired
customer experience
 GENBAND has a comprehensive
package of software, services and
knowledge to rapidly implement your
WebRTC application

Questions, answers & follow-up

C koehncke webinar v2

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