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PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Accelerate your business
Build an effective marketing strategy
Generate Leads
www.product-managers.com 2
Convince
Create awareness
Build foundations
Which tool for which purpose?
2013 www.product-managers.com 3
Different stages where you need marketing
2013 www.product-managers.com 4
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Different stages where you need marketing
2013 www.product-managers.com 5
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Build foundations
Create 1st references
Measure
Different stages where you need marketing
2013 www.product-managers.com 6
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Start creating awareness
Convince!
Set up Lead Gen &
nurturing
Measure
Different stages where you need marketing
2013 www.product-managers.com 7
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Intensify Lead Gen & nurturing
Start intensive Press & Analysts
relationships
Evaluate Advertising
Measure
Different stages where you need marketing
2013 www.product-managers.com 8
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Think big!!!
Different stages where you need marketing
2013 www.product-managers.com 9
Early stage
1st Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Projects we were involved in
11
Telecom manufacturer
Wireless technology
• Positioning & value proposition
• Marketing Foundamentals
– Web site
– Brochures, white paper, use cases
• Marketing monitoring
Performances of mareting tools (transformation rates)
Influence on business
• Partner program
Extranet
Animation: content, events
• Lead generation & lead nurturing
– Process & Information system (Salesforce)
– Telemarketing animation
– Marketing automation (mailings-newsletter, social networks)
12
13
Consumer Electronic Manufacturer
Mobile Telephony – France & China
• Support 1st project of the JV French&Chinese
– Product definition Paris – Shanghai- Shenzhen
– Development Shenzhen
• Low cost product line
– Opportunity analysis: consumer targets, telcos strategy, positioning & value proposition
– Addressable market estimation
– Product line definition: design brief, marketing & funciotnal requirements, BOM/BOS – P&L
– Project coordination R&D, Purchasing, Controlling, Marketing & Comm
 Result : 14 millions units sold– profitable business
• Telcos strategy (team: 6 persons)
– Understand telcos strategy in US and Europe
– Manage requests for tender strategy
– Initialize and animate trelationships with telcos
14
Software editor
• Product positioning
– Competitive benchmark (functional & pricing)
– Addressable Market estimate
– Distribution strategy (direct/distributors)
• Marketing tools
– Market evangelization  video, brochures, web site content…
Expert- member of Scientipole Initiative & Scientipole
Croissance
The aim of Scientipole Initiative is to closely associate
corporate and technological resources to contribute
to the emergence of innovative enterprises and
support the development of such projects.
Scientipole Initiative audits the potential projects and
support the future entrepreneurs from both a
scientific and managerial standpoint.
Scientipole Croissance is a French association built on
a genuine model. It combines public & private
funding and involves experts who bring highly-
dedicated expertise.
Scientipole Croissance’s aim is to speed up start-up
development. It accompanies projects financed by
Scientipôle Initiative with a panel of services created
to finance, structure and develop their activities.
2013 www.product-managers.com 15
PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Contact us
info@product-managers.com

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Product Managers Consulting presentation

  • 1. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES Accelerate your business
  • 2. Build an effective marketing strategy Generate Leads www.product-managers.com 2 Convince Create awareness Build foundations
  • 3. Which tool for which purpose? 2013 www.product-managers.com 3
  • 4. Different stages where you need marketing 2013 www.product-managers.com 4 Early stage Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M
  • 5. Different stages where you need marketing 2013 www.product-managers.com 5 Early stage Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M Build foundations Create 1st references Measure
  • 6. Different stages where you need marketing 2013 www.product-managers.com 6 Early stage Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M Start creating awareness Convince! Set up Lead Gen & nurturing Measure
  • 7. Different stages where you need marketing 2013 www.product-managers.com 7 Early stage Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M Intensify Lead Gen & nurturing Start intensive Press & Analysts relationships Evaluate Advertising Measure
  • 8. Different stages where you need marketing 2013 www.product-managers.com 8 Early stage Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M Think big!!!
  • 9. Different stages where you need marketing 2013 www.product-managers.com 9 Early stage 1st Product launch Stage 2 Business growth  $1M Stage 3 Global operations  $10M Stage 4 Automation  $50M
  • 10. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES Projects we were involved in
  • 11. 11 Telecom manufacturer Wireless technology • Positioning & value proposition • Marketing Foundamentals – Web site – Brochures, white paper, use cases • Marketing monitoring Performances of mareting tools (transformation rates) Influence on business • Partner program Extranet Animation: content, events • Lead generation & lead nurturing – Process & Information system (Salesforce) – Telemarketing animation – Marketing automation (mailings-newsletter, social networks)
  • 12. 12
  • 13. 13 Consumer Electronic Manufacturer Mobile Telephony – France & China • Support 1st project of the JV French&Chinese – Product definition Paris – Shanghai- Shenzhen – Development Shenzhen • Low cost product line – Opportunity analysis: consumer targets, telcos strategy, positioning & value proposition – Addressable market estimation – Product line definition: design brief, marketing & funciotnal requirements, BOM/BOS – P&L – Project coordination R&D, Purchasing, Controlling, Marketing & Comm  Result : 14 millions units sold– profitable business • Telcos strategy (team: 6 persons) – Understand telcos strategy in US and Europe – Manage requests for tender strategy – Initialize and animate trelationships with telcos
  • 14. 14 Software editor • Product positioning – Competitive benchmark (functional & pricing) – Addressable Market estimate – Distribution strategy (direct/distributors) • Marketing tools – Market evangelization  video, brochures, web site content…
  • 15. Expert- member of Scientipole Initiative & Scientipole Croissance The aim of Scientipole Initiative is to closely associate corporate and technological resources to contribute to the emergence of innovative enterprises and support the development of such projects. Scientipole Initiative audits the potential projects and support the future entrepreneurs from both a scientific and managerial standpoint. Scientipole Croissance is a French association built on a genuine model. It combines public & private funding and involves experts who bring highly- dedicated expertise. Scientipole Croissance’s aim is to speed up start-up development. It accompanies projects financed by Scientipôle Initiative with a panel of services created to finance, structure and develop their activities. 2013 www.product-managers.com 15
  • 16. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES Contact us info@product-managers.com