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Social Media in the University Context

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Chris LaBelle
Chris LaBelle

A panel of OSU faculty discusses how they use social media in the university context.

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DESIGN FOR THE WEB OSU Spring Training, 2011 Social Media Rachel Beck, Weston Miller, Robin Rosetta, Nicole Strong, Chris LaBelle
DESIGN FOR THE WEB What is Social Media? Social Media are media for social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue (Wikipedia). Keywords: Interactive, blended technologies, affiliation and community building, access, grass roots
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Some Luminaries Michael Wesch – KU State Clay Shirkey – NYU Andrew Keen – Cult of the Amateur Wael Ghonim – Egyptian Facebook Employee Harold Jarche – Networks and Learning Chris Anderson – The Long Tail
DESIGN FOR THE WEB Social Media and Change "Our revolution is like Wikipedia , okay? Everyone is contributing content, [but] you don't know the names of the people contributing the content. This is exactly what happened. Revolution 2.0 in Egypt was exactly the same. Everyone contributing small pieces, bits and pieces. We drew this whole picture of a revolution. And no one is the hero in that picture.“ Wael Ghonim
DESIGN FOR THE WEB The University Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Extension’s Situation ,[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Soul Searching…. ,[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Recognize this vehicle?
DESIGN FOR THE WEB The Main Point…. ,[object Object]
DESIGN FOR THE WEB Adoption Social factors Vision of leadership Level of democracy Benefit derived
DESIGN FOR THE WEB Hi, my name is Nicole. http://extension.oregonstate.edu/mwm/ http://twitter.com/ormwm http://womenowningwoodlands.blogspot.com http://masterwoodlandmanager.ning.com http://blogs.oregonstate.edu/twistytales
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Efficient Outreach: 600 people in 1 click
DESIGN FOR THE WEB Listservs: Spend about 30 min/week sending emails More time spent (thankfully not by me!) keeping database up- to-date Impact: Save $$ - About $1000/year for newsletter $1500/year for advertising
DESIGN FOR THE WEB Community Management: website
DESIGN FOR THE WEB Community Management: Blog
DESIGN FOR THE WEB Websites + Blogs: Spend about 1 hour/month on website Spend about 2 hours/month on blog Impact Measurements: Hits/month Attendance at programs
DESIGN FOR THE WEB Peer “2” Peer Learning
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Professional Networking / Outreach
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB Creativity / Service
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGN FOR THE WEB ,[object Object],[object Object]
 
 
 
 
 
Strategy DESIGN FOR THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not the same audiences. The Medium is the Message Nearly instant communication Educate stakeholders about my activities, Science Education Use lighter tone, integrate diverse media, art, music Use media outlets to direct recipients Retweet and Share Replies and Comments
DESIGN FOR THE WEB Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
DESIGN FOR THE WEB
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DESIGN FOR THE WEB
[object Object],DESIGN FOR THE WEB
 
 
 
 
 
 
 
 
 

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Social Media in the University Context

  • 1. DESIGN FOR THE WEB OSU Spring Training, 2011 Social Media Rachel Beck, Weston Miller, Robin Rosetta, Nicole Strong, Chris LaBelle
  • 2. DESIGN FOR THE WEB What is Social Media? Social Media are media for social interaction , using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue (Wikipedia). Keywords: Interactive, blended technologies, affiliation and community building, access, grass roots
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  • 4. DESIGN FOR THE WEB Some Luminaries Michael Wesch – KU State Clay Shirkey – NYU Andrew Keen – Cult of the Amateur Wael Ghonim – Egyptian Facebook Employee Harold Jarche – Networks and Learning Chris Anderson – The Long Tail
  • 5. DESIGN FOR THE WEB Social Media and Change "Our revolution is like Wikipedia , okay? Everyone is contributing content, [but] you don't know the names of the people contributing the content. This is exactly what happened. Revolution 2.0 in Egypt was exactly the same. Everyone contributing small pieces, bits and pieces. We drew this whole picture of a revolution. And no one is the hero in that picture.“ Wael Ghonim
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  • 9. DESIGN FOR THE WEB Recognize this vehicle?
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  • 11. DESIGN FOR THE WEB Adoption Social factors Vision of leadership Level of democracy Benefit derived
  • 12. DESIGN FOR THE WEB Hi, my name is Nicole. http://extension.oregonstate.edu/mwm/ http://twitter.com/ormwm http://womenowningwoodlands.blogspot.com http://masterwoodlandmanager.ning.com http://blogs.oregonstate.edu/twistytales
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  • 14. DESIGN FOR THE WEB Efficient Outreach: 600 people in 1 click
  • 15. DESIGN FOR THE WEB Listservs: Spend about 30 min/week sending emails More time spent (thankfully not by me!) keeping database up- to-date Impact: Save $$ - About $1000/year for newsletter $1500/year for advertising
  • 16. DESIGN FOR THE WEB Community Management: website
  • 17. DESIGN FOR THE WEB Community Management: Blog
  • 18. DESIGN FOR THE WEB Websites + Blogs: Spend about 1 hour/month on website Spend about 2 hours/month on blog Impact Measurements: Hits/month Attendance at programs
  • 19. DESIGN FOR THE WEB Peer “2” Peer Learning
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  • 21. DESIGN FOR THE WEB Professional Networking / Outreach
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  • 23. DESIGN FOR THE WEB Creativity / Service
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  • 35. DESIGN FOR THE WEB
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  • 37. DESIGN FOR THE WEB
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