PR Teapot to Colander - How Social Media Changed Corporate Communications
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PR Teapot to Colander - How Social Media Changed Corporate Communications
- 1. once upon a time…. a company’s PR was like a teapot
- 2. Old order PR was a bridge between a company still in departmental silos, and the outside world: Guardian angel OR Company Guard dog
- 4. ANALYSTS
- 7. Things coming out of businesses were polished and professional
- 9. Virgin v. BA
- 10. Enron
- 11. MG Rover
- 12. Price fixing
- 13. palm oil & Amazon
- 15. staff knew where to direct themand everyone plodded along in their silos purchasing & production human resources customer service sales & marketing financial
- 16. but things started to change So the IT department and HR department developed email and internet policies and some even trained their staff
- 17. but the web got bigger and more accessible and people started having fun and publishing their own versions of events and the communications teapot started to be just one way of getting (official, sanctioned) information
- 18. the company haSturned into a colander the information’s spilling out through every hole CUSTOMERS, SUPPLIERS, STAFF CAN TELL THE WHOLE WORLD,,, GOOD, BAD OR INDIFFERENT And if you keep people waiting for an official (formal) response to questions, expect them to find the information elsewhere (informally)
- 19. New order People Impossible to define company boundaries; Multiple media; personal and professional merge Company Technology/tools
- 21. BUT WOVEN INTO DNA
- 22. THE TEAPOT IS STILL VALUABLE MARKETING CAMPAIGNS OFFICIAL VOICE OF COMPANY BRIEFING, RESPONDING CRISIS MANAGEMENT ADVISING BOARD
- 23. so LINE THE COLANDER TRAINING: ALL EMPLOYEES AWARE OF CONSEQUENCES ALIGN ACTIVITIES AND VALUES LIVING POLICIES LISTEN TRUE CSR (NOT DRESSED UP CORPORATE PHILANTHROPY) (Colour the water -blocking the holes is never more than temporary!)
- 24. Pervasive pr WELCOME TO THE WORLD OF
- 25. Claire Thompson T: +44 (0) 207 795 8147 M: +44 (0) 7771 817015 E: claire at wavespr dotcom Socially: claireatwaves http://www.wavespr.com