1. 31.03.14

2. This Week...
Facebook 1914, Finger shocker game release, Twitter powered vending machine,
Aussie builders surprise public, Liberation wrapper,
Facebook 1914
The Museum of Great War
Finger Shocker Game Release
Playstation
Twitter Powered Vending Machine
Oreo
Aussie Builders surprise public
Snickers
Liberation wrapper
Freshness Burger

3. Facebook 1914
The Museum of Great War
The Museum of the Great War (Musee de la Grande
Guerre) in France brought World War 1 to life by imagining
if Facebook had existed in 1914 and posting the story of
an individual young man and his family.
The campaign, through DDB Paris, created a Facebook
profile for Leon Vivien, an ordinary young man who
becomes torn apart from his family by the War (and
eventually dies, in 1915). When the campaign kicked off in
April via a press conference, the page already contained
10 months of posts, and two months of live daily updates
then followed.
The page received over 50,000 followers within the first
two weeks, 65,000 comments and the museum (based in
Pays de Meaux, Marne) saw its visitors increase by 45%.

4. Finger Shocker Game Release
Playstation
PlayStation shocked passers. Literally. Antwerp Central
Station. An outlet in a special built unit associated with
real power. And the simple instruction: insert two fingers
in the holes. For the chance of winning a PlayStation
game.
Those who did and persisted for at least 5 seconds, got
the chance of winning the game. Reason for all this
electricity in the air? The launch of the new PlayStation
game Infamous: Second Son, that hero Delsin Rowe
special forces constantly recharge electric in the city.

5. Twitter Powered Vending Machine
Oreo
Oreo, famed for its viral tweet “You can still dunk in the
dark” during the blackout at 2013's Super Bowl, is now
connecting trending moments on Twitter to the cookie
itself in real time and in real life.
Oreo created a live experience at SXSW where anyone
could rock up to Oreo’s “Trending Vending machine, see
what was popular and then have the Twitter Powered
Vending machine translate that topic into a custom made
Oreo just for you.
Consumers everywhere can follow the conversation using
the Twitter hashtag #eatthetweet.

6. Aussie Builders surprise public
Snickers
This advert is built around Snickers campaign heading
“you’re not yourself when you’re hungry,” and plays on
the stereotype of builders objectifying women.
It focuses on a group of Aussie builders on a
construction site surprising female passers-by with
empowering statements, from “I appreciate your
appearance is just one aspect of who you are!” to
“Y’know what I’d like to see? A society in which the
objectification of women makes way for gender neutral
interactions free from assumptions and expectations!”

7. A Japanese burger company has a new burger wrapper
designed exclusively to help women eat burgers more
politely.Japan's Freshness Burger noticed that their
largest burger on the menu (the "Classic Burger") was
very popular with male customers, but not with women.
In Japan, it's attractive for a woman to have what's
known as an "Ochobo" — a small mouth that one
politely, and modestly, covers when open in public. This
doesn’t lend itself to messy burger eating.
So Freshness Burger invented a "Liberation Wrapper," a
burger wrapper that doubles as a face mask with the
picture of a woman smiling politely.
According to Freshness Burger, after introducing the
sexist wrapper, sales of the "Classic Burger" rose by
213%.
Liberation wrapper
Freshness Burger