10. Stormy Waters
• Product modification
– Consumer usage: comforter and top sheet
– Color palette: warm tones and vibrant patterns
similar to Spring ‘12 collection
Friday, June 1, 12
15. Only Nautica Home Brings
Authentic American Aspiration to
Your Home through a Modern
Interpretation of Coastal Lifestyle,
Adventure and Escapism.
Friday, June 1, 12
22. Sea Stories
Total Sales Revenue Communication Budget
Year 1: Year 1:
$8,500,000 OUTDOORS
(15$) = $1,275,000
WEBSITE MAGAZINES
EXPERIENTIAL
Friday, June 1, 12