Engaging Emerging Generations: Demographically Changed and Generationally Redefined

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To effectively engage with the emerging generations we need to understand the shaping influences in the world they are growing up in. As Generation Y increasingly fill our workplaces, Gen Z are today's students and Generation Alpha are filling our preschools. We are living in times of unprecedented change which is shaping the worldview of these emerging generations. A decade ago if we talked about tweets, status updates, androids and cloud computing, people would have wondered what we were talking about! In Australia, we are not only experiencing an ageing population, but also a baby boom, with record births, exceeding 300,000 being reached in 2012.

Business Technologie

Engaging
Emerging
Generations:
Demographically Changed &
Geographically Redefined
Claire Madden
www.clairemadden.com

Today: 1 retiree : 5 workers
2050: 1 retiree : 2.7 workers
Ageing workforce
Total population increase: 370,000
Working age population increase: 170,000

Builders Generation
Aged 68+
11% pop
1% of workforce
0% in 2020

Boomers: Aged 49-67
Prime Ministers
William McMahon
1971-1972
Malcolm Fraser
1975-1983
Gough Whitlam
1972-1975
23% pop
34% of workforce
17% in 2020

Worldview: Boomers
Technology / Music
Television 1956 Audio Cassette
1962
Colour Television
1975
Elvis The Beatles

Worldview: Boomers
Social Events
Decimal Currency
1966
Neil Armstrong
1969
Vietnam War 1965-
1973
Cyclone Tracy
1974
Advance Australia Fair
1974

Gen X: Aged 34-48
Prime Ministers
Bob Hawke
1983-1991
Paul Keating
1991-1996
21% of pop
42% of workforce
36% in 2020

Worldview Gen X
Technology / Music
VCR 1976
Walkman 1979 IBM Personal Computer
1981
Madonna The Eagles Tina Turner

Worldview: Gen X
Social Events
Haley’s Comet
1986
Stock market
crash 1987
Berlin Wall 1989
Newcastle Earthquake
1989

Gen Y: Aged 19-33
Prime Ministers
John Howard
1996-2007
Kevin Rudd
2007- 2010
21% of pop
21% of workforce
35% in 2020

Worldview: Gen Y
Technology
SMS / mobile
phones 1995
DVDs 1995
Playstation / XBox / Wii
World Wide Web
1995
Email 1995
Social media – web 2.0

Worldview: Gen Y
Social Events
Thredbo disaster
1997
Columbine
Shootings 1999 New Millennium
2000
September 11, 2001 Bali Bombing 2002

Gen Z: Aged 3-18
Prime Ministers
Kevin Rudd
2007- 2010
Julia Gillard
2010 - current
19% of pop
2% of workforce
12% in 2020

Speaking Gen Z
A quiz!
dis
chron
epic
defs
lms
soz
foshizzle
ttyl
confuzzled
chillax
hectic
lol
rofluts
bff
all g
tbh

www.clairemadden.com
www.mccrindle.com.au | info@mccrindle.com.au
FREECALL1800TRENDS
(1800873 637)
Claire Madden:
claire@mccrindle.com.au

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Engaging Emerging Generations: Demographically Changed and Generationally Redefined

1. Engaging Emerging Generations: Demographically Changed & Geographically Redefined Claire Madden www.clairemadden.com

7. Know the Times bit.ly/knowthetimes

8. #1 Demographically changed

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20. 1972

21. 2012

22. 2052

23. Today: 1 retiree : 5 workers 2050: 1 retiree : 2.7 workers Ageing workforce Total population increase: 370,000 Working age population increase: 170,000

24.

25. #2 Generationally redefined

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30. Builders Generation Aged 68+ 11% pop 1% of workforce 0% in 2020

31. Boomers: Aged 49-67 Prime Ministers William McMahon 1971-1972 Malcolm Fraser 1975-1983 Gough Whitlam 1972-1975 23% pop 34% of workforce 17% in 2020

32. Worldview: Boomers Technology / Music Television 1956 Audio Cassette 1962 Colour Television 1975 Elvis The Beatles

33. Worldview: Boomers Social Events Decimal Currency 1966 Neil Armstrong 1969 Vietnam War 1965- 1973 Cyclone Tracy 1974 Advance Australia Fair 1974

34. Gen X: Aged 34-48 Prime Ministers Bob Hawke 1983-1991 Paul Keating 1991-1996 21% of pop 42% of workforce 36% in 2020

35. Worldview Gen X Technology / Music VCR 1976 Walkman 1979 IBM Personal Computer 1981 Madonna The Eagles Tina Turner

36. Worldview: Gen X Social Events Haley’s Comet 1986 Stock market crash 1987 Berlin Wall 1989 Newcastle Earthquake 1989

37. Gen Y: Aged 19-33 Prime Ministers John Howard 1996-2007 Kevin Rudd 2007- 2010 21% of pop 21% of workforce 35% in 2020

38. Worldview: Gen Y Technology SMS / mobile phones 1995 DVDs 1995 Playstation / XBox / Wii World Wide Web 1995 Email 1995 Social media – web 2.0

39. Worldview: Gen Y Social Events Thredbo disaster 1997 Columbine Shootings 1999 New Millennium 2000 September 11, 2001 Bali Bombing 2002

40. Gen Z: Aged 3-18 Prime Ministers Kevin Rudd 2007- 2010 Julia Gillard 2010 - current 19% of pop 2% of workforce 12% in 2020

41. Worldview: Gen Z Technology

42. Speaking Gen Z A quiz! dis chron epic defs lms soz foshizzle ttyl confuzzled chillax hectic lol rofluts bff all g tbh

43. www.clairemadden.com www.mccrindle.com.au | info@mccrindle.com.au FREECALL1800TRENDS (1800873 637) Claire Madden: claire@mccrindle.com.au

Engaging Emerging Generations: Demographically Changed and Generationally Redefined

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