Media evaluation-q.4

1. 4. WHO WOULD BE THE AUDIENCE FOR YOUR
PRODUCT?

2. AGE AND GENDER
The primary audience we are trying to aim our
product at is males and females between the
ages of 15 to 24.

3. WHY WE HAVE CHOSEN THIS GROUP
We have chosen this age group because they are the
most likely ages to be up to date with the new films
and who are looking for something new to watch
because old films are so easily accessible.

4. CHARACTERS IN OUR OPENING
The two characters we decided to include in our film opening
were females who are 16 and 17, these are part of our target
audience which helps to appeal to them as it would be easier
for them to relate to.
Character 1:
-Serina Lall,
-Female
-Interests: singing,
films, dancing
Character 2:
-Claire Walker,
-Female
-Interests: sport,
films, shopping

5. Members from this target audience could either be in education
in school, sixth form, college, university, apprenticeship or have
a full or part time job. The social classes we would like to
interest would be from E to C1 because this age bracket
contains people who are still in full time education as well as
young adults who are starting part time jobs and people in full
time jobs.
OCCUPATION

6. HOBBIES
The types of hobbies our audience could have are shopping,
playing an instrument, sport, watching films etc. The please our
target audience would watch a film would be at the cinema, on
DVD or online.