1. Question 1 - In what ways does your
media product use, develop or
challenge forms and conventions of
real media products?

2. Conventions used
• In my pitch , my group and I decided that we wanted our music video to
appeal to a certain target audience who were the type of people to watch
the TV programme skins . Therefore we looked at shots used in a
woodland themed episode to give us inspiration of shots and the portrayal
of ‘drug use’,
Two shot
Close ups

3. • My group and I definitely used the conventions of having a shot looking down on
a character from above as this is one shot which we thought would look
professional and would stand out.
• However, as we used some of the
cinematography conventions –such as the
close ups- to show inspiration and influence
it was hard to not copy the whole style and
create my own style.

4. • Furthermore to suit our genre we cut the
song to the beat –and therefore used this
convention.
• However, as we used some of the
cinematography conventions –such as the
close ups- to show inspiration and influence
it was hard to not copy the whole style and
create my own style.

5. When we pitched our idea to our media group, many people
seemed to like the fact that this television episode and the
cinematography style used would suit our genre and song. This is
why we used some of the cinematography and mise-en-scene
featured in the moodboard.

6. • We challenged the redundant convention of the setting being the woods
and not a club featuring dance rountines. This shows that we have
challenged this convention for the dance part of the genre.
• We developed the ideas of the male character having flashbacks by
portraying the character as lonely and using close ups to show his
thoughts and lead to flashbacks. I think we have done this successfully in
our music video.

7. Theory
• My music video supports Steve Neale’s theory that “audiences take pleasure from
genre because of ‘instances of repetition and difference” as the mise-en-scene is
inspired by skins so shows some form of repetition of conventions which the
audience may be familiar with. Such as the bright lighting and close-ups I used in my
music video, as well as accentuated coloured clothing.