The document discusses emerging issues related to social media and family law. It provides examples of lawyers who have successfully used social media for marketing their practice, including Jeanne Hannah who focuses on family law in Traverse City. The document also discusses various social media platforms that can be used by lawyers, such as Facebook, Twitter, blogs, and websites like Avvo and JD Supra. It emphasizes how analytics can track the influence of a lawyer's online presence.

1. Emerging Issues in
Social Media and Family Law
Timothy P. Flynn, Esq.
Karlstrom Cooney, LLP

2. The “Social Media Revolution”

3. The “Social Media Revolution”

4. “With the advent of social media, it’s never been
easier for good lawyers to develop their own brand.”
-Kevin O’Keefe, President and CEO of LexBlog
• Presenter at SBM’s annual meeting on
topic of Social Media Marketing
• Follow Kevin on Twitter
• Follow Kevin’s Blog
• “Real Lawyers Have Blogs”

6. Jeanne Hannah – The Family Law Blogger From Traverse City
• Pioneer in Internet marketing.
• Content focused message.
• Family Law Specialty.
• Hyper-Local Targeting.
• Updates in Michigan Family Law

8. Inaugural Issue
September 2011
• Job Searches
• Brand Advocacy
• Photo Blogging
• Photo Sharing
• Checking-In
• Connected Engagement
• Real-Time Marketing
• Social Media &
Diplomacy
• Published by Cool Blue

9. JOIN THE SBM’S
“INFORMATION TECHNOLOGY” SECTION

10. WHAT IS YOUR …
Your Avatar Is your
electronic profile.

11. Attorney-Friendly Websites
• JD Supra • Google Plus
• Nolo • Google Blogger
• Avvo • Yahoo Profile
• Justia • Bing Profile
• LexBlog • Word Press
• Lawyerist.com • YouTube
• Attorney Listserves • Facebook Fan Page

14. … The Jesus Daily is FB’s
fastest growing fan page.

16. 6 degrees of “professional” separation
Very industry specific
Excellent for job searches & recruitment
Good source to locate experts

18. • You already have a profile
• Avvo Pro – enhanced profile
• Easy to claim & enhance
profile
• Attorney Rating System
• Check out your local
competition
• Answer “Questions” from client
prospects
• Post content to “Legal Guide”

20. • Give content such as
motions, briefs, standard
agreements
• Get noticed by prospects
• Prospects can see your
work-product
• Utilize Law Centers
• Browse content

22. • Well-organized profile
• Interconnected links to
other profiles
• Cool Badges
• Cornell’s Legal Information
Institute
• SCOTUS Oyez affiliation
• Increased access to legal
information

24. • High Traffic website
• 12-million annual web
visitors
• Original self-help
legal publisher
• Links to ABA
• Licensed content to
add to your site
• Regional Targeting

26. • Most-searched after
Google
• Caters to the under-
30 crowd
• Minimizes text-based
content
• Visual component to
your electronic profile
• Free

29. REAL-TIME ANALYTICS
Klout Score for my electronic profile on 10/10/2011

30. REAL-TIME ANALYTICS
Feedback on the influence of my electronic profile.

32. Micro-Blogging with Twitter

34. REAL-TIME ANALYTICS
Tweet Timeline shows number of tweets by month since inception of account

35. REAL-TIME ANALYTICS
Stats depicting the times and days of Clarkstonlegal’s Tweets

36. REAL-TIME ANALYTICS
Tweet Cloud Shows Most Commonly Occurring Words in Tweets