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Build the Next Big Thing	
with the Internet of Things and the Personal Data Economy	
Aldo de Jong, Co-Founder, Claro Partners + Startupbootcamp Data & IoT
#iot	
  @claropartners	
  

Claro	
  helps	
  corpora1ons	
  
and	
  startups	
  to	
  navigate	
  
disrup've	
  shi,s	
  in	
  
society	
  and	
  business,	
  
delivering	
  service	
  design	
  
and	
  business	
  innova'on	
  

Mwenge	
  
Sebas'an	
   Elisabeth	
  
GER	
  
NL	
  
Congo	
  
Some	
  of	
  our	
  team	
  members	
  

Rich	
  
USA	
  

Megan	
  
UK	
  

Mercè	
  
Spain	
  

Aldo	
  
NL	
  

Mandy	
  
Lebanon	
  

Abby	
  
USA	
  

Jiri	
  
Belgium	
  

Gunes	
  
Turkey	
  
 

#iot	
  @claropartners	
  

Claro	
  delivers	
  business	
  innova'on	
  
and	
  service	
  design	
  in	
  the	
  context	
  of	
  
disrup've	
  shi,s	
  

Ownership	
  	
  	
  
	
  
	
  
Services	
  	
  delivered	
  	
  
by	
  companies	
  
	
  
Big	
  data	
  and	
  
aggregated	
  resources	
  	
  
	
  
Internet	
  of	
  Informa1on	
  
and	
  People	
  
	
  
Big	
  corporates	
  
	
  

Access	
  
	
  
	
  
Services	
  delivered	
  	
  
through	
  networks	
  
	
  
Small	
  data	
  and	
  
personalised	
  experiences	
  
	
  
Internet	
  of	
  Things	
  
	
  
	
  
Microbusiness	
  
	
  
Request our point of view papes on each of these topics at
pov@claropartners.com
#iot	
  @claropartners	
  

MISCONCEPTION #2	

Personal data is the
new oil
REALITY:	

My personal data is
most valuable to me!
#iot	
  @claropartners	
  

The	
  IoT	
  is	
  about	
  the	
  interac'on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
	
  

Internet!

Data!
Things!
#iot	
  @claropartners	
  

The	
  IoT	
  is	
  about	
  the	
  interac'on	
  between	
  Internet,	
  Things	
  and	
  Data	
  	
  
…	
  and	
  the	
  value	
  this	
  creates	
  for	
  people	
  and	
  business	
  

Internet!

Data!
Things!

New	
  value	
  for	
  people	
  
and	
  business:	
  
Capabili1es	
  
Services	
  
Experiences	
  
Business	
  models	
  	
  
…	
  
#iot	
  @claropartners	
  

Barcelona	
  has	
  great	
  poten'al	
  to	
  become	
  the	
  IoT	
  startup	
  hub	
  by	
  2020	
  
• 
• 
• 
• 

Quality	
  of	
  life,	
  interna1onal	
  energy	
  
Growing	
  startup	
  ecosystem,	
  with	
  various	
  IoT	
  startups	
  
Thriving	
  makers	
  and	
  IoT	
  community	
  
Mobile	
  World	
  Capital	
  >	
  IoT	
  World	
  Capital*	
  

*)	
  see:	
  claropartners.com/4yfn	
  
#iot	
  @claropartners	
  

Learn	
  more	
  in	
  the	
  IoT	
  startups	
  panel	
  and	
  IoT	
  keynote	
  	
  

lhings	
  

IoT	
  Startups	
  Panel	
  	
  
relayr,	
  Smart	
  Ci1zen,	
  theThings.io,	
  Lhings	
  and	
  Claro	
  
	
  Tue	
  25	
  Feb,	
  12:00	
  
Agora,	
  4YFN	
  -­‐	
  Montjuic	
  

Keynote	
  
Emerging	
  opportuni1es	
  in	
  the	
  Internet	
  of	
  Things	
  landscape	
  
	
  Tue	
  25	
  Feb,	
  15:45	
  
Agora,	
  4YFN	
  -­‐	
  Montjuic	
  
#iot	
  @claropartners	
  

Explore	
  IoT	
  and	
  data	
  in	
  two	
  hands-­‐on,	
  crea've	
  workshops	
  at	
  4YFN	
  

Mini	
  IoT-­‐lab	
  
Crea1ng	
  experiences	
  through	
  the	
  Internet	
  of	
  Things	
  
with	
  designers,	
  developers,	
  makers	
  and	
  strategists	
  	
  
Wed	
  26	
  Feb,	
  09:30	
  –	
  12:30h	
  
Workshop	
  dome	
  3,	
  4YFN	
  -­‐	
  Montjuic	
  

Personal	
  data	
  Workshop	
  
Designing	
  personalised	
  experiences	
  
with	
  Stephen	
  Deadman,	
  Chief	
  Privacy	
  Officer,	
  Vodafone	
  
Wed	
  26	
  Feb,	
  15:00	
  –	
  18:00h	
  
Workshop	
  dome	
  3,	
  4YFN	
  -­‐	
  Montjuic	
  
#iot	
  @claropartners	
  

Get	
  involved	
  with	
  Startupbootcamp	
  Data	
  &	
  IoT	
  in	
  Barcelona	
  

The	
  leading	
  European,	
  mentor-­‐driven,	
  intensive	
  accelerator	
  program	
  is	
  coming	
  to	
  Barcelona	
  to	
  
build	
  a	
  program	
  focused	
  on	
  Smart	
  Data	
  &	
  Internet	
  of	
  Things	
  	
  in	
  partnership	
  with	
  Claro	
  Partners.	
  	
  

Shap
e	
  

DEMO	
  
DEMO	
  
DAY	
  
DAY	
  

Refine	
  
idea	
  

Shape	
  

Build	
  

Sell	
  

Refine	
  idea	
  
Early	
  adop1on	
  
Beta	
  launch	
  
	
  	
  
Looking	
  for	
  startups,	
  corporate	
  partners,	
  mentors	
  and	
  accredited	
  investors:	
  aldo@startupbootcamp.org	
  
Let’s build the Next Big Thing from Barcelona…
Aldo de Jong, Co-Founder	
Claro Partners: aldo@claropartners.com	
Startupbootcamp Data & IoT: aldo@startupbootcamp.org

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Building the Next Big Thing from Barcelona - short presentation for IoT meet up Barcelona and Mobile Sunday during MWC14

  • 1. Build the Next Big Thing with the Internet of Things and the Personal Data Economy Aldo de Jong, Co-Founder, Claro Partners + Startupbootcamp Data & IoT
  • 2. #iot  @claropartners   Claro  helps  corpora1ons   and  startups  to  navigate   disrup've  shi,s  in   society  and  business,   delivering  service  design   and  business  innova'on   Mwenge   Sebas'an   Elisabeth   GER   NL   Congo   Some  of  our  team  members   Rich   USA   Megan   UK   Mercè   Spain   Aldo   NL   Mandy   Lebanon   Abby   USA   Jiri   Belgium   Gunes   Turkey  
  • 3.   #iot  @claropartners   Claro  delivers  business  innova'on   and  service  design  in  the  context  of   disrup've  shi,s   Ownership           Services    delivered     by  companies     Big  data  and   aggregated  resources       Internet  of  Informa1on   and  People     Big  corporates     Access       Services  delivered     through  networks     Small  data  and   personalised  experiences     Internet  of  Things       Microbusiness     Request our point of view papes on each of these topics at pov@claropartners.com
  • 4. #iot  @claropartners   MISCONCEPTION #2 Personal data is the new oil
  • 5. REALITY: My personal data is most valuable to me!
  • 6. #iot  @claropartners   The  IoT  is  about  the  interac'on  between  Internet,  Things  and  Data       Internet! Data! Things!
  • 7. #iot  @claropartners   The  IoT  is  about  the  interac'on  between  Internet,  Things  and  Data     …  and  the  value  this  creates  for  people  and  business   Internet! Data! Things! New  value  for  people   and  business:   Capabili1es   Services   Experiences   Business  models     …  
  • 8. #iot  @claropartners   Barcelona  has  great  poten'al  to  become  the  IoT  startup  hub  by  2020   •  •  •  •  Quality  of  life,  interna1onal  energy   Growing  startup  ecosystem,  with  various  IoT  startups   Thriving  makers  and  IoT  community   Mobile  World  Capital  >  IoT  World  Capital*   *)  see:  claropartners.com/4yfn  
  • 9. #iot  @claropartners   Learn  more  in  the  IoT  startups  panel  and  IoT  keynote     lhings   IoT  Startups  Panel     relayr,  Smart  Ci1zen,  theThings.io,  Lhings  and  Claro    Tue  25  Feb,  12:00   Agora,  4YFN  -­‐  Montjuic   Keynote   Emerging  opportuni1es  in  the  Internet  of  Things  landscape    Tue  25  Feb,  15:45   Agora,  4YFN  -­‐  Montjuic  
  • 10. #iot  @claropartners   Explore  IoT  and  data  in  two  hands-­‐on,  crea've  workshops  at  4YFN   Mini  IoT-­‐lab   Crea1ng  experiences  through  the  Internet  of  Things   with  designers,  developers,  makers  and  strategists     Wed  26  Feb,  09:30  –  12:30h   Workshop  dome  3,  4YFN  -­‐  Montjuic   Personal  data  Workshop   Designing  personalised  experiences   with  Stephen  Deadman,  Chief  Privacy  Officer,  Vodafone   Wed  26  Feb,  15:00  –  18:00h   Workshop  dome  3,  4YFN  -­‐  Montjuic  
  • 11. #iot  @claropartners   Get  involved  with  Startupbootcamp  Data  &  IoT  in  Barcelona   The  leading  European,  mentor-­‐driven,  intensive  accelerator  program  is  coming  to  Barcelona  to   build  a  program  focused  on  Smart  Data  &  Internet  of  Things    in  partnership  with  Claro  Partners.     Shap e   DEMO   DEMO   DAY   DAY   Refine   idea   Shape   Build   Sell   Refine  idea   Early  adop1on   Beta  launch       Looking  for  startups,  corporate  partners,  mentors  and  accredited  investors:  aldo@startupbootcamp.org  
  • 12. Let’s build the Next Big Thing from Barcelona… Aldo de Jong, Co-Founder Claro Partners: aldo@claropartners.com Startupbootcamp Data & IoT: aldo@startupbootcamp.org