Considering the very real implications of the portfolio design and a process for formulating some objectives.

1. AR340 WEB-BASED DESIGN
Projecting Yourself
Through Your Online Portfolio Design
Bruce Clary, McPherson College, McPherson, Kansas

2. AR340 WEB-BASED DESIGN
Your portfolio has a body …
… and a soul.

3. AR340 WEB-BASED DESIGN
The body is the content
• Writing samples
• Photos
• Graphic art
• Print pieces
• Multimedia
• Résumé

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5. AR340 WEB-BASED DESIGN
The soul is the design
• Typography
• Color
• Images
• Graphics
• Layout and use of space
• Organization

7. AR340 WEB-BASED DESIGN
Content demonstrates
• Skills–the things everyone in your profession
needs to be able to do if he or she expects to
get a job
• Distinguishing abilities–the qualities that
differentiate you from everyone else in your
field

8. AR340 WEB-BASED DESIGN
Design suggests
• Attitude or tone–the way you want others to
perceive you (business-like, casual, edgy,
conservative, ballsy)
• Personality–who you are, what you are like
(friendly, funny, quiet, quirky, aloof, humble,
gregarious)

9. AR340 WEB-BASED DESIGN
What are the skills and abilities
needed by those in your field of
choice?

10. AR340 WEB-BASED DESIGN
What qualities make you different from
everyone else who has the expected
skills?

11. AR340 WEB-BASED DESIGN
What kind of person are you? What
are you like?

12. AR340 WEB-BASED DESIGN
How do you present yourself? How do
you want others to perceive you?

13. AR340 WEB-BASED DESIGN
What’s your brand?
• Energetic • Productive
• Steady • Dependable
• Honest • Analytical
• High-quality • Meticulous
• Cutting-edge • Sophisticated
• Fun • Professional
• Confident • Friendly