A presentation delivered March 8, 2013, at the iTRAC Conference in Wichita, Kan.

1. iTRAC Ÿ 8 March 2013
“You didn’t build that”:
Intellectual Property, Fair Use, and
the Creative Commons Movement
Bruce Clary, McPherson College, McPherson, Kansas

2. Hello. My name is Bruce.
Associate Professor of English
McPherson College
Among other courses, I teach
• Multimedia Storytelling
• Web Design
Important: I am not an expert on copyright law.

5. ©

7. What media can
everyone use in
multimedia projects?

8. Original work

9. Public domain

10. Public domain
Life of artist + 70 years
or
95 years
from publication

11. Owner permission

13. What media can
students use in
multimedia projects?

14. All the media everyone else can
legally use, plus
Copyrighted media used in
accordance with the principle of
Fair Use

15. Fair use allows students to
incorporate portions of lawfully
acquired copyrighted works when
producing their own educational
multimedia projects for a specific
course.

16. Fair use allows students to
incorporate portions of lawfully
acquired copyrighted works when
producing their own educational
multimedia projects for a specific
course.

17. Fair use allows students to
incorporate portions of lawfully
acquired copyrighted works when
producing their own educational
multimedia projects for a specific
course.

18. Fair use allows students to
incorporate portions of lawfully
acquired copyrighted works when
producing their own educational
multimedia projects for a specific
course.

19. 10 percent or 3 minutes,
whichever is less
Video

20. Images
Not more than 5
per photographer

21. Images
Not more than
10 percent or 15 images, whichever is
less, from a collective work

22. Text
Not more than 10 percent
or 1,000 words, in the aggregate

23. Poetry
• Not more than 250 words
• Up to three poems by one poet
• Up to five poems from an anthology

24. Audio
• Not more than 30 seconds in the
aggregate from a single work
• May not alter character of work

27. Attribution
Others can copy, distribute, display, perform and remix
your work if they credit your name as requested by you.
No Derivative Works
Others can only copy, distribute, display or perform
verbatim copies of your work.
Share Alike
Others can distribute your work only under a license
identical to the one you have chosen for your work.
Non-Commercial
Others can copy, distribute, display, perform and remix
your work but for non-commercial purposes only.
Zero-Public Domain
Others can copy, distribute, display, perform and remix
your work without restrictions.

28. Creative Commons-licensed Media
Audio. CCMixter. <ccmixter.org/find-music>
Audio. Free Music Archive. <freemusicarchive.org>
Audio. Jamendo. <www.jamendo.com>
Images. Pixabay. (All public domain). <pixabay.com>
Images. Compfight. <compfight.com>
Video. Vimeo. <vimeo.com/creativecommons>
Most media repositories (e.g., YouTube, flickr) and search engines (e.g.,
Google Images, Yahoo) now feature filters that enable searchers to limit
results to Creative Commons-licensed media.

30. Best Practice Guidelines
Center for Social Media. The Code of Best Practices
in Fair Use for Media Literacy Education.
<centerforsocialmedia.org/fairuse>
Center for Social Media. Documentary Film Makers’
Statement on Best Practices on Fair Use.
<centerforsocialmedia.org/fairuse>
University of Washington. “Fair Use Guidelines for
Educational Multimedia.” <depts.washington.edu/
uwcopy/Using_Copyright/Guidelines/Fair.php>

31. Credits
Unless otherwise indicated, all images are public
domain from Pixabay <pixabay.com>.
Slides 3, 4. CBSNews. <www.cbsnews.com/video/
watch/?id=50137457n>
Slide 6. Wikimedia Commons. <commons.
wikimedia.org/wiki/File:Copyright_term.svg
Slide 26. Kirby Ferguson. Everything’s A Remix.
<www.everythingisaremix.info/watch-the-series>

32. bwc