5. Why Choose Men Age 30-45?
• Because Duck Tape is a do-it-all brand for their
do-it-all lifestyle.
• Most men age 30-45 are working, head-of-
household types.
• The family/working man has a lot to fix – so
there is definitely a need for our product.
6.
7. • Nashua, 3M, Anchor, Tessa, Tuck and Polyken
are still selling duct tape.
• The competition doesn’t heavily advertise, but
they rely heavily on getting their product on
store shelves early.
• The good news is: we have a plan.
8. • Duck Tape offers reliability
and variety that others don’t.
• Increase brand image awareness.
• Key selling attribute:
Duck Tape does everything
with variety.
9. We want people to feel the connection between
Duck Brand tape and reliability.
You can have variety while keeping consistency
in the product.
10. Focal point: do-it-all nature versus what you
shouldn’t do with Duck Tape.
Reach out to safety needs! If you have Duck Tape,
you are prepared for any household/work fixes.
Finally, our ads will be humorous in radio, TV,
and magazines. Laughter sells.
