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Similaire à X&s´s digital photo frame 2
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X&s´s digital photo frame 2
- 1. Economics Project Made by: Xylona Spiteri & Selina Blümel
- 3. AGENDA 1. Description 2. Target Audience 3. Location and Sales 4. Cost Analysis 5. Co-Workers 6. SWOT-Analysis 7. Local Competition
- 4. 1. Description • The photo frame can link to all of your electronical devices via bluetooth. • You´re able to watch photos and videos from your other devices and also YouTube videos – all in one photo frame! • You can either carry it with you, hang it on the wall or put it on the table – it´s up to you!
- 5. 2. Target Audience • It´s for people who want to be able to easily watch the pictures and videos from all of their devices without having to switch the device. • It´s also for business people. • They live a modern lifestyle. • They´re used to modern technology.
- 6. 3. Location • The first shops should be located in the centre of big cities in Germany and Malta. Then we could open more shops in other quarters and other cities. • We should also open an online shop so everyone can get a digital photo frame
- 7. Location Choice Munich Grades (1-10) Valletta Location factors Importance Weighted Grades Grades (1-10) Weighted Grades Rent of a shop 40% 3 1,2 5 2 Infrastructure 30% 9 2,7 7 2,1 Population 30% 9 2,7 7 2,1 SUM 100% 6,6 6,2
- 8. Sales • The first location will be a small shop in the centre of a big city. There willa also be an online shop. • Later the photo frames can be sold to bigger shops that sell different electronical devices (e.g. Saturn, Media Markt,…). • There will also be shops in other quarters, cities and countries.
- 10. Start up cost : 10 000 20 PEOPLE PER WEEK BUY THIS BLUETOOTH LINK ABOUT 60 PER MONTH
- 11. Co-workers
- 12. The Bluetooth link would be sold at its own shop but later introduced to other shops The workers have to understand technology and preferably with experience at selling technological items.
- 13. SWOT-ANALYSIS
- 14. Weaknesses . Might not be worth it for some people Strenght .good salary Threads Oppurtinities .Might be taken worldwide. .stronger companies might decide to do the same.