Web Design Proposal for star donuts

1. A proposal
for a
Web Site
for
Star Donuts Inc.
prepared by
Clay Carlson
CC Designs
Minneapolis, MN

2. The Objective:
CC Graphics proposes to create a web site for Star Donuts of Rosemount,MN to be
delivered no later than June 31, 2010. This web site will be designed to:
Present a professional yet comfortable image in keeping with a company that is a family
owned bakery that has been in business for over 25 years which specializes in
donuts, sweet rolls, breads, cookies and cakes .
Allow easy navigation to all locations within the site for users that are knowledgeable as well
as those that have little computer experience.
Present a functional menu that views all available products that can be purchased at Star
Donuts.
Offer an area for answers to general questions about products.
Provide an easy reference of telephone, address and e-mail information.
Show what each individual product looks like so the customer can get a sense of what they
want to get when visiting Star donuts.
The website will be used to boost sales on Star donuts products like donuts, sweet rolls,
breads, cookies and cakes.
The Design
The web site will be designed to maintain the existing corporate image. The corporate
logo will be used at strategic locations throughout the web site. The site will consist of a
home page that will identify the site, establish a corporate identity and allow the user to
navigate quickly through the Star donuts website.
The site will consist of several general areas.
An area giving information on food health.
An area giving reference information on products
An area listing products and showing product samples.
An area listing services provided for catering as well as individual customers.
A site index to allow easy site navigation.
The corporate identity will be used to give the site a recognizeable feel that most
regular customers will be able to notice. The use of photographs of products, workers, and
satisfied customers will make the site people friendly.
Navigation will be accomplished by using links from page to page as well as a site
index that will allow rapid access to the site contents. E-mail links will be provided within
the site to help promote people to get free coupons to come to Star donuts as well as customer

3. comments.

4. Approval Points
Star Donuts Inc. will provide project approval at the following stages:
1) Acceptance of the basic concept
for design.
2) Acceptance of the flowchart and
storyboard design.
3) Acceptance of the prototype
pages.
4) Acceptance of the finished design
Final acceptance upon delivery of
5)
the up-linked web site.
Services Provided
CC Designs will provide consultation, create the site, construct, test and up-link the
finished web site. CC Designs will provide assistance and guidance to Star Donuts Inc. to
procure a URL of an acceptable name. Star Donuts Inc. will provide camera ready artwork
for the corporate logo, all photographs used in the site, copy for body text, and informational
media based on products being sold at Star donuts locations. Star Donuts Inc. will provide
proofing of the final version of web pages as to content, design, and accuracy of information
(telephone numbers, product information, and health information). Star Donuts Inc. will be
responsible for copyright clearance and model releases on all photographs used in the
production. Star Donuts Inc. will own the copyright to all design and graphics used in the the
web site upon completion and final payment.
CC Designs will guarantee delivery no later than June 31, 2010 or 30 days after the
receipt of all text, photographs and graphics used in the site.
Fees for creative development, construction, and delivery of the web site and rates for work
provided outside of the scope of the basic project are included in a separate document. This
proposal is for the creation and initial up-linking of the Landow Roofing web site.
Continuing site-maintenance and updating is not included in this proposal and will require a
separate agreement.