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Social Media Marketing Tips and Strategies

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Clay Hebert
Clay Hebert

This document discusses various social media marketing topics including SMROI, the importance of both Facebook fans and Twitter followers, how to create SMART goals, and communication tools. It recommends increasing sales on specific e-commerce and retail sites by certain percentages over set time periods. The document promotes the work and social media handles of several experts in the field like Avinash Kaushik and Chuck Hemann. It provides contact information for Clay Hebert and his website and social media accounts.

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CLAY HEBERT @clayhebert #socialfresh #smroi
They’re both right
Olivier Blanchard @thebrandbuilder
Gary Vay-ner-chuk @garyvee
both They’re both right correct
Profit gained - Cost Cost x 100
$350 - $50 - $30 $30 x 100
900%
MOMENT
No way! More We need more Facebook fans! Twitter followers!
S M A R T
Specific Measurable Actionable Realistic Timebound
Increase / Decrease By _________ Over _______
Increase sales on underarmour.com by 20% over the next 6 months.
Increase sales in Whole Foods retail stores by 30% over the next 12 months.
Communication Tools
YOUR TURN
Avinash Kaushik @avinash
Chuck Hemann @chuckhemann
MOMENT S.M.A.R.T. ANALYTICS
CLAY HEBERT www.dailysense.com clay@tribeswin.com @clayhebert

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