Word-of-Mouth BUZZ Presentation with

1. Image Recognition - MEPWord-of-Mouth BUZZ

2. BRICK-TO-CLICK
The New B2C Integrated Marketing Opportunity
#GetBuzzed
#IMW13

3. 92% of consumers trust recommendations from friends.

4. Mobile Entry Points of BestBuzz (MEP)

5. 4
Creative QR Code designs to match any campaign

6. Image Recognition and Augmented Reality- MEP
Scan Your Brand technology with BestBuzz.
Lead customers to an augmented reality or mobile experience.

7. Image Recognition - MEP
Scan Seth Godin’s book cover with the
BestBuzz app. Connect with social to
buzz-in & win a free copy of his book!

8. Event Marketing: SOLD OUT! Case Study

9. 8
BestBuzz Drives PAGE 1 Google SEO Results

10. Dashboard Management and Analytics

11. Case Study & Video: NYC Fashion Week
BeautiControl
New York Fashion Week
RESULTS
Avg # Friends on Facebook 912
Buzz Scans 46
Social Impressions 41,960
Social Clicks 1,768
Social Action Ratio 1 Scan=38 Clicks
BuzzCodes printed on 100 Bags full of Product Giveaways
10
Watch how BC generated
Buzz at NYC Fashion Week:
http://bit.ly/NY-QR

12. Case Study: Cadillac Escalade Launch
Social Good Campaign with BestBuzz
11
Timeframe (4 weeks campaign): September - October 2011
Promotion: Bold Drive to Change Lives
Reward: $150,000 Media Award for charity that generated the
most “buzz” over 4 weeks
Buzz Campaign Winner: Taylor’s Gift, Todd and Tara Storch
*BUZZ BONUS: In addition to Taylor’s Gift winning the Cadillac
media award, they also increased donor registrations.
When the user scanned the QR code to vote for Taylor’s Gift
with BestBuzz, a message telling the user’s friends that it “only
takes 60 seconds to become an organ donor” was shared on
social media with a link to a mobile-friendly organ donor
registration website.
Over 85,000 people registered to
become an organ donor through this
Buzz campaign in 4 weeks.

13. Click to edit Master title style
SMART: BestBuzz mobile app supports the 4 major smartphone OS
MULTILINGUAL: Brands can communicate to customers in 32 languages
SOCIAL: Agnostic technology allows customers to connect with multiple
social networks- Facebook, Twitter, Foursquare, LinkedIn, Google+
MOBILE: Easily create and manage dynamic mobile optimized landing
pages: CRM Data, Promotions, Enter to Win, Social Media, Product Info,
Video, Real Time Polling, Customer Reviews, Purchases, and more …
ROI: Word-of-Mouth: 25x higher CTR over Promoted/Sponsored Ads
Management: Single dashboard to easily manage, control, measure and
optimize marketing campaigns and messages in real-time, targeted by:
actions, time, user, location and more.
Integrated Marketing Checklist

14. #GetBuzzed
Carrie Layne
Founder, BestBuzz
carrie@bestbuzz.bz
214-741-1887
@carrielayne