3. What is Fleety?
fleety.com.br
Fleety is a web platform that enables people to rent
vehicles from each other in a simple, fast and secure way
MARIA JOÃO
6. Source: ISTOÉ Dinheiro
Car Sharing Growth
Car Sharing Growth around the World
(Percentage of Participation)
Annual Growth rate: 30%
fleety.com.br
2006
346.610 Users / 11.969 Vehicles
2012
1.788.027 Users / 43.445 Vehicles
Europe
61%
Europe
39%
North
America
34% North
America
51%
South America < 1%
7. Sector Revenue
R$ em bilhões In unit of vehicles
Sector Fleet
fleety.com.br
Source: Ministério do Turismo e ABLA (Associação Brasileira das Locadoras de
Automóveis)
Brazil Rental
Vehicle Market
5,67
222.811
203.650
250.204
283.562
318.865
363.456
414.340
445.470
8. Rental compositions Market
fleety.com.br
Source: Ministério do Turismo, ABLA e DENATRAM
Brazil Rental
Vehicle Market
• 80 Millions of vehicles
44 Millions of vehicles
• 22 Daily hours parked...
JOÕES MARIAS
• 55% Corporative
• 25% business tourism
• 20% Leisure
Renters Lessors
9. Trend toward
Car Sharing
“Samy Dana FGV Professor made a calculation to
Folha de São Paulo that only worthwhile to have a
vehicle in São Paulo if the owner runs at least 17
miles per day otherwise it’s gonna be cheaper to
ride by taxi.”
Folha de São Paulo 25/02/2013
“A research made by Box 1824, Specialize Societal
behavior Consultory, shows that buying a car is a
priority for only 3% of youngsters aged 18 to 24
years. Cars no longer have the appeal they had
because they pollute, bottle it cities and are
expensive to handle with all costs.”
Exame Magazine 15/05/2013
fleety.com.br
11. fleety.com.br
Market Research - Brazil
Public acceptance for the service proposed by Fleety
(as lessor and lessee)
Source: Pesquise Já (www.pesquiseja.com.br)
12. Current Scenary
fleety.com.br
Evaluation and
Market research
Technical setup (site
and Mobile) in
progress
GO LIVE
Institucional Video
Contacts with
suppliers (legal,
business)
MVP
fleety.com.br
- Legal
- Marketing
- TI (Infrastructure)
- TI (Development)
