1. An Analysis of Demand Side Management
Sep 7, 2011
ⓒ 2011 insprout Corporation.
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2. Table of Contents
1st Part: Introduction
Introduction
Our Focus in the Technological Domains of Smart Grid
Demand Side Management
Big News!
2nd Part: 5th Case Study
Tendril
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3. Introduction
Purpose
-In the previous research, we identify the business opportunities in
Demand Side Management (DSM) that include the Energy
Management Services (EMS) and Advanced Metering Infrastructures
(AMI) & Field Area Network (FAN).
-In this research, we will deeply take a look at the structure of these
technological domains, and pick up & analyze some companies
active in these domain as case study.
Methodology
-We will present an diagram of Demand Side Management,
identifying each technological component within the system.
-We will then pick up some companies that are actively doing
businesses within these fields to get case studies for Japanese startups.
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4. 2．Our Focus in the Technological Domains of Smart Grid
Generation Transmission Distribution Consumption
1 2 3 Energy Consumption
Energy Production Monitoring&Control of System Power Supply
1） Renewable Energies 4） Wide Area Monitoring System 5）Distribution Automation 6） EMS
2） Alternative Energies 7） EV
4
Effective Operation of System Power Supply
3）Fossil Fuel Efficiency 8） Recycle
10）Superconducting Transmission
9） Energy Saving
11） Power Electronics Applied Equipment
5
Advanced Interface Technologies
12） AMI / FAM
13） Power Conditioner Technologies
6
Energy Storage
14） Energy Storage Technologies
4 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
5. 2．Detailed Descriptions of DSM Domains
Technological
Description
Domain
Process of managing the consumption of energy, generally to
③Energy Consumption
6) EMS Technologies
optimize available and planned generation resources.
It includes HEMS, BEMS, FEMS, and Demand Response.
AMI refers to a system that integrates smart meter and various
⑤Advanced Interface
control devices for energy management. FAN is a network that
Technologies
12) AMI / FAN bundles multiple smart meters and connects to public
communication lines.
5 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
6. 3．Structure of DSM
Block Diagram
Demand Response Network Household
Power Company Energy
Business Generator
AMI HEMS Household
System
Controller Devices
Distribution Energy
MDMS Concentrator Communication
Storage
Automation
System Building/Commercial/Industrial
Energy
Generator
Measure
Control
Gas Company
BEMS/FEMS Household
Controller Devices
Service Energy
Provider Storage
System Structure Wired/Wirelsss
Communication
Unit MDMS Smart Meter
EMS Controller
Concentrator 6 ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
7. 3．Structure of DSM
AMI assumes communications among Smart Meter, Service Providers
including utility companies and Energy Management System placed in the
demand side.
Between service providers and consumers AMI provides information to
various systems through Meter Data Management System (MDMS). For
example, billing automation system, distribution automation system are done
through AMI.
The introduction of AMI makes it possible to
measure power consumption real time.
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8. 4．Big News!
California PUC adopted the world’s first comprehensive set of rules
to ensure that consumers can access the detailed energy usage data
gathered by their smart meter. This decision calls for:
1. Web Presentment
-Utilities must provide via their websites such information as detailed energy usage.
2. Tier Alerts
-When customers move from one price tier to the next, the utilities are to provide notification.
3. Rate Option Calculator
-Help consumers understand whether they would save money by switching to a time-of-use rate.
4. Real-time Data
-Decision requires them to file plans that “include an initial phase with a rollout that enables a
minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.
5. Third-Party Data Service
- Consumers can authorize third parties to receive their backhauled smart meter data directly from the
utility to support services such as energy efficiency. Will use OpenADE as standard.
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9. 4．Big News! ~OpenADE (Automated Data Exchange)
How the Open Automated Data Exchange communication standard works
Utility Data Center Authorized Third Party
Meter Utility Utility Open
Open Internet ADE
Data Billing Web
ADE Energy Info
Mgmt & CIS Site
Application
Smart Network
Application Platform
Communication Network
Head End
Internet
Smart Meter Next Day Data
Communications AMI
Network Radio
9 ⓒ 2011 insprout Corporation.
※Source：http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/ All rights reserved
10. Case Study 5
Tendril
Sep 7, 2011
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11. Company Overview
Name Tendril
5395 Pearl Parkway, Suite 100
Headquarters
Boulder, CO, 80301
Year Founded 2004
Employees 137 employees (registered on linkedin as of Sep. 2011)
Business Home Energy Management Systems (HEMS)
Sectors Demand response
Utilities: Most major utilities
Partners
Smart Meter Firms: Itron, GE, Silver Spring, Landis+Gyr
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12. Funding History
Year Amount Participants in the Round
Series A Apr. 2005 1.5M
Access Venture Partners, Appian Ventures
Series B Aug. 2006 4.69M
Vista Ventures
RRE Ventures, Vista Ventures
Series C Mar. 2008 12M
Access Venture Partners, Appian Ventures
VantagePoint Capital Partners, Good
Series D Jun. 2009 30M
Energies, Vista Ventures, RRE Ventures
Series E Oct. 2010 23M
Total - 71.2M -
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13. Focus Area
Block Diagram
Demand Response Network Household
Power Company Energy
Business Generator
AMI HEMS Household
System
Controller Devices
Distribution Energy
MDMS Concentrator Communication
Storage
Automation
System Building/Commercial/Industrial
Energy
Generator
Measure
Control
Gas Company
BEMS/FEMS Household
Controller Devices
Service Energy
Provider Storage
System Structure Wired/Wirelsss
Communication
Unit MDMS Smart Meter
EMS Controller
Concentrator 13 ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
14. Description of Tendril Connect
Tendril Connect is a Home Area Network solution that consists
of hosted software and in-home hardware
Tendril Connect supports Demand Response, Energy
Efficiency, Time-of-Use Pricing, and Prepay programs
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15. Tendril Products
Display Monitoring Control Network
Energize SetPoint LCS Transport
Energy application suite Smart thermostat for energy Load control switch for remote IP gateway device for utility
for HEMS between energy management & efficiency balance of energy demand & consumer communication
providers and consumers to
manage energy use in real time.
Insight Volt SetPoint Relay
In-home display for everyday Smart outlet for device control Extend the range of HAM
energy monitoring and control & monitoring Volt
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16. Overview of Tendril Connect
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17. How does Tendril Connect actually work?
Plug in Volt, and connect electric appliances such as dryer & refrigerator to
Volt. Volt comes to function as a smart meter of those connected electrical
devices and monitor their electric consumption.
These data are sent to Insight (display device) by wireless (Zigbee), and
consumers monitor electric consumption through the monitor in real time.
Home Appliances
Volt Insight
Connect to volt Consumption Info
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18. Tendril’s Business Model
1. BtoBtoC through Utilitility Companies
Built in smart meters, Utility Ex) PG&E plans to install
it enables to monitor & Company 9.8 million smart meters
control individual by 2011.
appliance
Residential
Tendril Consumers
2. BtoC, alliance with GE
The strategic alliance calls for GE to speak to Tendril's smart-grid
software in a range of GE appliances--dishwashers, washing
machines, and refrigerators--over Zigbee wireless networks.
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19. Tendril opens APIs to developers
Tendril has opened its APIs fordevelopers to build on the Tendril Connect
cloud platform to deliver energy applications.
Meter Network
Communication
Utility Residential
Company Customet
Tendril Connect
Provide
Applications
Develop
Open APIs
Applications
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21. TO BE CONTINUED
We will analyze in detail various EMS technologies and
companies in those domains
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