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Promoting Sustainable Transportation via
             Crowdsourcing

                    Davide Lamanna
WLAB, University of Rome “La Sapienza”... and WSENSE
Crowdsourcing for transportation




                                                                          Provide feedback to users

Social collection of “transportation data”...
already a commercial success!
                                                                    ●   PROMOTE SUSTAINABLE
                                                                        BEHAVIOURS
                                                                    ●   INFO SHARING
                                                                    ●   PATH OPTIMIZATION
                                                                        ● Not necessarily the
                    sustainability
                                                                          shortest path!
                      Cycling: the way ahead for towns and cities
                                                                    ●   REAL-TIME FEEDBACK to
                      EU Commission - Available at ec.europa.eu         ● END-USERS

                                                                        ● POLICY MAKERS

                                                                        ● URBAN PLANNERS
A bio-inspired approach!


                                                           Virtual
                                                         Pheromone




1. Ants release pheromone
2. Ants are attracted by pheromone
3. +visited → +pheromone → +success
4. Pheromone evaporates → success over time
                                              MASSIVE
                                              DATASETS

                                                Understanding and
                                                leveraging users
                                                collective intelligence!

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21 Davide Lamanna WLAB / Promoting Sustainable Transportation via Crowdsourcing

  • 1. Promoting Sustainable Transportation via Crowdsourcing Davide Lamanna WLAB, University of Rome “La Sapienza”... and WSENSE
  • 2. Crowdsourcing for transportation Provide feedback to users Social collection of “transportation data”... already a commercial success! ● PROMOTE SUSTAINABLE BEHAVIOURS ● INFO SHARING ● PATH OPTIMIZATION ● Not necessarily the sustainability shortest path! Cycling: the way ahead for towns and cities ● REAL-TIME FEEDBACK to EU Commission - Available at ec.europa.eu ● END-USERS ● POLICY MAKERS ● URBAN PLANNERS
  • 3. A bio-inspired approach! Virtual Pheromone 1. Ants release pheromone 2. Ants are attracted by pheromone 3. +visited → +pheromone → +success 4. Pheromone evaporates → success over time MASSIVE DATASETS Understanding and leveraging users collective intelligence!