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www.ClearActionCX.com
5 Keys to Employee Engagement
In Customer Experience Management
Trust ---------------- Price
Unique ---------------- Commodity
Customer Experience is Critical to Strategy
Differentiation
Best Average Laggard
Customer Retention 15% 1% 0%
Customer Satisfaction 19% 8% 3%
Profitability 8% 6% -8%
Growth
© Copyright ClearAction LLC. All rights reserved.
Cross-Channel
Cross-Functional
Metrics
360-View
Incentives
Broken Links
Business Results
Behaviors
Survey Results
Data Actions
What’s Promised What’s Delivered
© Copyright ClearAction LLC. All rights reserved.
Lack of Cooperation Inhibits Customer Experience Management
5 Keys to Cooperation in Customer Experience Management
1. Systems Thinking
2. Change Management
3. Internal Branding
4. Continual Improvement Practices
5. Sustaining the Momentum
© Copyright ClearAction LLC. All rights reserved.
1. Systems Thinking for Cooperation & Big Results
Holistic View
• Analogies
• Connectivity
• Framing
• Patterns
• Perspective
• Structure
LIKE …
© Copyright ClearAction LLC. All rights reserved.
ClearActionCX.com
See the whole presentation in ClearAction Insiders!
© Copyright ClearAction LLC. All rights reserved.
ClearActionCX.com
If You Like These Concepts, Get the Book!
5 Keys Explained
>20 Tools &
Techniques
Step-by-Step
Guidelines
© Copyright ClearAction LLC. All rights reserved.
ClearAction Consulting Clients
“ClearAction taught us things
that wouldn’t readily cross our
minds and has increased our
efficiency & accuracy in many
areas. We highly recommend
ClearAction as a business
consultant.”
© Copyright ClearAction LLC. All rights reserved.
Partial List
Send us a note:
OptimizeCX@ClearActionCX.com
OptimizeCX@ClearActionCX.com
tel +1 408 687 9700
Lynn Hunsaker
ClearAction
company/clearaction-llc
+ClearActionCXO
CustomerExperienceOptimization

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5 Keys to Employee Engagement in Customer Experience

  • 1. www.ClearActionCX.com 5 Keys to Employee Engagement In Customer Experience Management
  • 2. Trust ---------------- Price Unique ---------------- Commodity Customer Experience is Critical to Strategy Differentiation Best Average Laggard Customer Retention 15% 1% 0% Customer Satisfaction 19% 8% 3% Profitability 8% 6% -8% Growth © Copyright ClearAction LLC. All rights reserved.
  • 3. Cross-Channel Cross-Functional Metrics 360-View Incentives Broken Links Business Results Behaviors Survey Results Data Actions What’s Promised What’s Delivered © Copyright ClearAction LLC. All rights reserved. Lack of Cooperation Inhibits Customer Experience Management
  • 4. 5 Keys to Cooperation in Customer Experience Management 1. Systems Thinking 2. Change Management 3. Internal Branding 4. Continual Improvement Practices 5. Sustaining the Momentum © Copyright ClearAction LLC. All rights reserved.
  • 5. 1. Systems Thinking for Cooperation & Big Results Holistic View • Analogies • Connectivity • Framing • Patterns • Perspective • Structure LIKE … © Copyright ClearAction LLC. All rights reserved.
  • 6. ClearActionCX.com See the whole presentation in ClearAction Insiders! © Copyright ClearAction LLC. All rights reserved.
  • 7. ClearActionCX.com If You Like These Concepts, Get the Book! 5 Keys Explained >20 Tools & Techniques Step-by-Step Guidelines © Copyright ClearAction LLC. All rights reserved.
  • 8. ClearAction Consulting Clients “ClearAction taught us things that wouldn’t readily cross our minds and has increased our efficiency & accuracy in many areas. We highly recommend ClearAction as a business consultant.” © Copyright ClearAction LLC. All rights reserved. Partial List Send us a note: OptimizeCX@ClearActionCX.com
  • 9. OptimizeCX@ClearActionCX.com tel +1 408 687 9700 Lynn Hunsaker ClearAction company/clearaction-llc +ClearActionCXO CustomerExperienceOptimization