Here at ClearEdge, we are always looking to share great insights, tips and advice that can help businesses perform and grow. Sometimes it’s our own advice, and sometimes it comes from another respected and trusted resource. A client of mine recently shared an excellent third-party ebook resource that can provide some great value to any business. It’s the Step-by-Step Guide to Mastering the Design & Copy of Calls-to-Action, and it is a free download from HubSpot. It’s definitely a worthy investment of your time!

1. Master Marketing Calls to Action to Avoid Lost Leads
Here at ClearEdge, we are always looking to share great insights, tips and advice that
can help businesses perform and grow. Sometimes it’s our own advice, and sometimes
it comes from another respected and trusted resource. A client of mine recently
shared an excellent third-party ebook resource that can provide some great value to
any business. It’s the Step-by-Step Guide to Mastering the Design & Copy of Calls-to-
Action, and it is a free download from HubSpot. It’s definitely a worthy investment of
your time!
I read through the nearly 40 pages of information,
and I’ve broken down its contest into five simple
takeaways. You can implement these right away in
your landing pages and content marketing, or, if you
need some help with your marketing, ClearEdge is
happy to help!
Five key takeaways to create effective calls to action.
To get you on the path to effective calls to action, here are my four key takeaways
from the ebook:
1. Use them everywhere. Whatever your marketing tactic, a call to action
should be included. They are an essential key to lead generation, and they will
help every piece of marketing be more effective – from blog posts and landing
pages to brochures and social media. Think about what action you want people
to take before crafting the message, and then get them out there to start
getting results for your business!
2. Make them big. The size of your calls to action can have a dramatic impact
on their effectiveness. Your goal is to attraction readers or visitors to the call
to action so that they…ACT! But good, effective design is also important. Make
sure your call to action is big enough to generate attention and get results, but
not so big that it overwhelms your design or distracts from your messaging.

2. 3. Catch their eye. A big call to action helps, but using other “tricks of the
trade” can help improve their effectiveness. Arrows can create a sense of
direction while creating a flow and guiding visitors to the right place.
Unconventional shapes can also help draw eyes to the call to action without
creating anything obtrusive. Get creative when it comes to design, and your
calls to action can be much more effective.
4. Focus on text. Research shows that in ads, visitors read more text than
graphical content. So, keep your text clear, concise and action-oriented. Make
it easy for visitors to take action! And keep in mind those design tips – your
graphical elements should work with your text to create an overall more
effective call to action. They shouldn’t compete.
5. Start with subjects and verbs. This might sound like an elementary school
grammar lesson, and it should! We’re taught at a young age to read from left
to right, and in today’s fast-paced society, we’re doing so while trying to
quickly glean meaning from what we’re reading. Starting off your calls to
action with subjects and verbs allows readers to get the gist of your message
quickly and effectively, without having to work too hard. It’s the easiest tip to
follow, and the one that can be the most powerful.

3. The full ebook provides a range of information in its 36 pages to help you create more
effective calls to action, but if you start by implementing these top 5, you’ll be well
on your way to more effective marketing.
Have a question about effective calls to action or need help implementing a targeted
marketing strategy? Give us a call!
Image courtesy of Stuart Miles / FreeDigitalPhotos.net andStep-by-Step Guide to
Mastering the Design & Copy of Calls-to-Action