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WHAT WHEN? Where does public relations fit in the sales funnel?
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
EMOTION Ⓒ   Clear Thought Consulting Ltd LOGIC
PR = AWARENESS ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd AWARENESS
PR = INTEREST ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd INTEREST
PR = EVALUATION ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd EVALUATION
PR = TRIAL ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd TRIAL
PR = ADOPTION ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd ADOPTION
PR = LOYALTY ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd LOYALTY
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
REMEMBER… ,[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd
 

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PR and the sales funnel

  • 1. WHAT WHEN? Where does public relations fit in the sales funnel?
  • 2. Clear Thought Consulting Ltd
  • 3. Clear Thought Consulting Ltd
  • 4. Clear Thought Consulting Ltd
  • 5. Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 6. EMOTION Ⓒ Clear Thought Consulting Ltd LOGIC
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 14.
  • 15.