Some have described it as the world’s most exclusive dinner party, while others call it a flash mob from a time before flash mobs existed. More than anything else, Diner En Blanc is a brilliant example of the power of word-of-mouth marketing.
2. Diner En Blanc and Word-of-Mouth
Marketing
Some have described it as the world’s most
exclusive dinner party, while others call it a flash
mob from a time before flash mobs existed. More
than anything else, Diner En Blanc is a brilliant
example of the power of word-of-mouth
marketing.
3. Diner En Blanc and Word-of-Mouth
Marketing
Begun in Paris in 1988, Diner En Blanc was
simply an elegant evening picnic with friends. By
2012, the Paris event alone drew over 15,000
people. Throughout its 24-year history, Diner En
Blanc has been an exclusive event: to be
invited, one had to know someone who had been
invited. With social media allowing us to “know”
so many more people, Diner En Blanc has
exploded around the world in the last few years
with thousands of people involved in dinners in
cities ranging from New York to Singapore to
Mexico City. Now that social media has increased
the power of word-of-mouth marketing, Diner En
Blanc is sure to continue to reach more and more
people each year.
4. About the author
Clemen Chiang was proud to host Singapore’s
first-ever Diner En Blanc in 2012. As the co-
founder of Asia’s top women’s lifestyle
website, CozyCot.com, Mr. Chiang’s years of
experience with word-of-mouth marketing and
digital media made him a natural fit for organizing
Singapore’s largest and most elegant pop-up
picnic.