It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.

1. Sitecore. Compelling Web Experiences
Integrate, Innovate or Die!
Cleve Gibbon: cleve@cognifide.com
CTO
Page 1 www.sitecore.net

2. Sitecore. Compelling Web Experiences
The Agenda
• The Chaos that is Content.
• Say NO to sites!
• Build your own Platform.
• The Future?
Page 2 www.sitecore.net

3. Providing Expertise
Technologists
that executes and guides
for the Marketing world
Digital Marketing Strategies
© 2011 Cognifide Limited

4. 80+ staff - Privately Held Close Relationships With Clients
profitable, organic growth driven by a shared commitment to
Based in Poznan and London Delivering Outstanding Results
© 2011 Cognifide Limited

5. Sitecore. Compelling Web Experiences
The Chaos that is Content.
Page 5 www.sitecore.net

6. Sitecore. Compelling Web Experiences
It starts with Remark-able content
• Consumers tune out traditional marketing efforts.
• Influence by content, community & marketplace.
• Brands need to position, target & segment.
CUSTOMER
CUSTOMER CUSTOMER
TARGET REMARKABL
PRODUCT CUSTOMER E CUSTOMER
POSITION
SEGMENT
CUSTOMER CUSTOMER
CUSTOMER
Page 6 www.sitecore.net

7. Sitecore. Compelling Web Experiences
However…
75% of companies know
that customers are social...
…only 10% of them are
doing something about it!
Page 7 www.sitecore.net

8. Sitecore. Compelling Web Experiences
Where is the Remark-able Content?
Page 8 www.sitecore.net

9. Sitecore. Compelling Web Experiences
Social getting bigger…
22% of Internet time is social
Page 9 www.sitecore.net

10. Sitecore. Compelling Web Experiences
Site Shifters
Page 10 www.sitecore.net

12. Sitecore. Compelling Web Experiences
Channel Issues
SOCIAL
EMAIL
MEDIA
CMS
CONTENT
STRATEGY
WEB MOBILE
Page 12 www.sitecore.net

13. Sitecore. Compelling Web Experiences
Integration Issues
SOCIAL CRM
MEDIA
EMAIL CMS SEARCH
INTEGRATIONS
CHANNELS
PRODUCT
ONLINE
CONTENT
STRATEGY
WEB ECOMMERCE
MOBILE ANALYTICS
MARKETING
AUTOMATION
Page 13 www.sitecore.net

14. Sitecore. Compelling Web Experiences
Say NO to sites!
Page 14 www.sitecore.net

15. Sitecore. Compelling Web Experiences
Never just one site
Page 15 www.sitecore.net

16. Sitecore. Compelling Web Experiences
There are other digital experiences. Lots more!
Page 16 www.sitecore.net

17. Sitecore. Compelling Web Experiences
English is not the only language
Page 17 www.sitecore.net

18. Sitecore. Compelling Web Experiences
Local is the new Focal
Localised
Content
Page 18 www.sitecore.net

19. Sitecore. Compelling Web Experiences
Time to get personal
YOU ARE
HERE!
Page 19 www.sitecore.net

20. Sitecore. Compelling Web Experiences
Build your own Platform.
Page 20 www.sitecore.net

21. Sitecore. Compelling Web Experiences
Sitecore Customer Engagement Platform
Page 21 www.sitecore.net

22. Sitecore. Compelling Web Experiences
Platform to build Marketing Technology Platforms
Define the platform.
“A platform for delivering meaningful engagement.”
Page 22 www.sitecore.net

23. Sitecore. Compelling Web Experiences
Clear Content Architecture
Specify a content architecture
“The tangible model for business content”
Page 23 www.sitecore.net

24. Sitecore. Compelling Web Experiences
Product Integrations Baked In
Integrate everything.
“Bring CRM, eCommerce, Analytics & Search closer.”
Page 24 www.sitecore.net

25. Sitecore. Compelling Web Experiences
Big Data Management
Deliver „A‟ Class Data
“Automated, accurate, aggregated, accessible, audit
able and always available.”
Page 25 www.sitecore.net

26. Sitecore. Compelling Web Experiences
Rise of the Brand Platform APIs
Create APIs that can COPE
“Create One, Publish Everywhere”
Page 26 www.sitecore.net

27. Sitecore. Compelling Web Experiences
Govern through a clear content strategy
Content Strategy is a Process.
“Define, develop, document and disseminate”
Page 27 www.sitecore.net

28. Sitecore. Compelling Web Experiences
Now engage!
YOU ARE
HERE!
Page 28 www.sitecore.net

29. Sitecore. Compelling Web Experiences
The Future?
Page 29 www.sitecore.net

30. Sitecore. Compelling Web Experiences
The Future?
• Collision course for CRM and CMS Platform Providers.
• Proliferation of good and bad „business APIs‟
• Better integration of Marketing Automation & Digital Experiences.
• Cloud is here. We‟re going mobile.
• It’s time for the enterprise to be social real-time!
The future is already here — it's
just not very evenly distributed
William Gibson
Page 30 www.sitecore.net

31. Sitecore. Compelling Web Experiences
Thank you
Let‟s Talk!
www.cognifide.com/blogs/sitecore/
@cognifide
www.marketingtechnologyplatform.com
@cleveg
Page 31 www.sitecore.net