1. Nike Online Marketing Strategy for the Next 10 Years Alex Clevenger

2. Nike LEADS industry using online communication

3. Nike FIGHTS for lives by bringing everyday issues to the forefront of online media

4. Nike athletes ENDORSE Nike products via social media

5. Nike REVOLUTIONALIZES itself year after year by using new concepts and ideas to always keep itself at the top

6. Nike MOTIVATES athletes through social media prizes and events.

7. Nike uses its vast SOCIAL media scene to develop a sense of community for athletes

8. Nike EMBRACES communities by promoting events online and traveling all around the world.

9. Nike thinks OUTSIDE of the box by continuously taking suggestions from online customers and seeing what they are inspired to develop.

10. Nike is EVERYWHERE, Part of EVERYTHING, With EVERYONE