Whether on a short term mission to provide expert advice or on a longer term engagement, as a consultant you're confronted with the challenge of company culture. Company culture will affect every single aspect of your mission from information collection, to exploring possible solutions, to issuing recommendations, to facilitating decisions and coaching for their implementation. Culture is of particularly strong influence when you're dealing with change, evolution of core business assumptions and innovative practices, e.g. the integration of social media in the toolbox of marketers.

1. Community animation Twitter opportunities Case Study mobile app Monitoring Social media Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Basecamp Webwriting DYNAMIC INSOURCING FRIDAY SESSIONS Today’s session Alex Papanastassiou Presenting “ Client Culture & Consulting Work ”

2. Client Culture & Consulting Work Identifying (and addressing) company culture challenges that affect your consulting work for clients Friday Session

3. YOU in this session? why are

4. L’ OISEAU SUR LA LA BRANCHE

5. what’s inside an apple? oh… by the way

8. a little game for later? how about

9. company culture? what is

11. company culture? why consider

12. Task Relationship (competent) jerk inefficient socializer Tao of engagement

13. some stuff from real life? how about

14. Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got. — Peter Drucker

15. even if it may be difficult sometimes…

16. company culture? how to decode

18. It’s about people & systems Logical levels Spiral Dynamics Individual focus (me) Collective focus (we) ? Environment / context Behaviours Capabilities / skills Values Beliefs ID TP

19. scientifically true? are these tools

20. Insanity is rooted in the confusion between a model of a reality and that reality itself. — Anonymous

21. Logical levels Logical levels Where? When? With whom? What? What action? How? What processes & strategies? Why? Why does it matter? What world-view, self-view, mental C-E constructs? Who? As part of what that is larger than self? Environment / context Behaviours Capabilities / skills Values Beliefs ID TP

22. SD’s memes Individual focus (me) Collective focus (we) ? TURQUOISE YELLOW GREEN TIER 1 TIER 2 ORANGE BLUE RED PURPLE BEIGE All is linked, work must be meaningful People do things fitting who they are, free access to information & materials Sharing and participating Competing and performing Norming, law & order, duties Domination, strength & violence People belong to their clan, nepotism is normal Basic, physiological survival

23. Patterns & leaders TURQUOISE YELLOW GREEN ORANGE BLUE RED PURPLE

25. Whenever you find yourself on the side of the majority, it is time to pause and reflect . – Mark Twain

26. thank you

28. Be the next one to organize a FAS! +32 (0) 2 888 79 34 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. Slides will up be there Pic’s will be here Summary over here And tweets down here