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Cleverwood
December 2010
Writer: Rey Tuplano – rey.tuplano@cleverwood.be
EOJD 2010
EURES Online Job Days
Pilot Project – White Paper
December 1 & 2 2010

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In a nutshell
1 & 2 December 2010 – Cleverwood conducted the
pilot project EURES Online Job Days, alias EOJD, in
Brussels – Belgium.
During two days, the EURES Online Job Days
advertised a new way of providing jobseekers
information about working in the EU. The event
gathered 4 EURES advisors of 4 selected test
countries: Estonia, Finland, Italy and the
Netherlands.
Together with the help of 5 New and Social Media
experts from the selected countries, they were able
to provide jobseekers with personalized online
counseling.
Even on a sufficient promotional budget, the event
gathered more than 10,500 visitors and resulted in
more than 500 live chat sessions with Jobseekers.
This pilot experience really proves the importance of
Social Media platforms for the recruitment sector.
According to a survey results 1 , Social Media is
becoming a mainstream hiring channel for
companies, 83% are using (or planning to use)
Social Networks for recruiting. This is due to the
innovative technology of social recruiting; with
cheaper channels, easier ways to use and better
tracking of talents, companies have the opportunity
to achieve greater ROI for recruitment.
« Online tools are much more
efficient. Especially for long-
term follow-up, I can be far
better and more productive »
- Italian EURES Advisor
1
Jobvite 2010 Social Recruiting Report, September
2010, http://slidesha.re/gapb1i
cleverwood | Rue des Pères Blancs – Witte Patersstraat, 4 – 1040 Brussels - 02 888 79 34 | www.cleverwood.be

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Social Media for job hunting
Overview Jobseekers were able to:
• Discover practical tips through the tweets
Objectives and organization by the EURES advisor,
With people’s changing approach about Social • Receive tweets and status updates for
Media online recruitment services, EURES took the available job openings in Europe,
leap by trying an online alternative to their physical • Search jobs in the EURES database,
Job Days. Being a pilot project for all stakeholders, • Book a live chat session with one of the
the most important objective was to gather available EURES advisors via their favorite
feedback for the next editions. Instant Messaging service (Skype, Gtalk or
MSN messenger),
EURES Online Job Days (EOJD) happened on the 1st • Find information about working and living
and 2nd of December 2010 with 4 test countries: in another country
Netherlands, Estonia, Italy and Finland.
Each participating country dispatched a local EURES • abroad.
advisor to Brussels. Bringing with them job offers
from local employers.
To guarantee its online impact, EURES tapped into Thanks to a dedicated interface on the portal which
the expertise of Consilia and its privileged partner: provided automated support for administrative
Cleverwood new media agency. tasks, the advisors were able to filter Jobseekers by
Cleverwood contributed with strategic expertise, status after their registration (pending, open, follow-
support and five Community Managers, who acted up, closed, unreachable). The advisors were in
as work assistants and new media coaches for each complete control of the sessions.
of the five EURES advisors.
« Feedback is crucial at this
stage because we are building
EURES’ new ways of
communicating »
- Mark Rogerson, Consilia
« This is a new and rapid way to
find job offers in EU »
- Jobseeker
cleverwood | Rue des Pères Blancs – Witte Patersstraat, 4 – 1040 Brussels - 02 888 79 34 | www.cleverwood.be

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Results & Key learning Conclusion
The initial objective was to reach 250 chat session This event definitely triggered a change in EURES’
requests. This has been double, as the event way of working. It was also beneficial for all
reached more than 500 requests. participants especially all EURES advisors. They
The modest promotional budget on Facebook and gained online communication and Social Media
LinkedIn showed the power of Social Media by skills.
bringing a significant traffic on the platform (more
than 10,500 visitors in a single week). The results and feedback surely highlight the
jobseekers’ expectations for this type of event. With
a sufficient promotional budget, and the decision to
work on a set of 4 countries for this pilot exercise,
the online event reached many people throughout
Europe. We can conclude that this topic is at the
heart of EU citizen’s debate.
With 83% of companies using (or planning to use)
Social Networks for recruiting 2 , Social Media
enables companies to recruit with a very high ROI.
The results show that Social Media is becoming a
As for the EOJD relevance, we’re stressing the major hiring channel for companies.
strong interest in job-hunting through new media
and especially Social Networks. Jobseekers are
looking for opportunities and information on the on
the network they visit daily, like for instance
LinkedIn, Twitter of Facebook. This statement is
also valid for EURES advisors; they are very
optimistic about this type of project and the ways
they could inclued it in their daily work.
« All of you were best to support me
during the 2 days. In the future, we
will join those kind of Online fairs
for 100% »
- Estonian EURES Advisor, sharing
her work experience with the
Cleverwood consultants
2
Jobvite 2010 Social Recruiting Report, September
2010, http://slidesha.re/gapb1i
cleverwood | Rue des Pères Blancs – Witte Patersstraat, 4 – 1040 Brussels - 02 888 79 34 | www.cleverwood.be

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The actors
About EURES About Cleverwood
Set up in 1993, EURES is a European-wide Cleverwood is your New Media Consulting partner,
employment service, supported by all the PES providing expert new media profiles, expertise,
(Public Employment Services) in Europe. EURES knowledge and consulting services for Web, Mobile,
provides information, advice and Interactive Television and emerging channels.
recruitment/placement (job-matching) services Cleverwood consultants work for medium to large
across the European Economic Area (EU plus corporations in the public and private sector. Every
Norway, Iceland, Liechtenstein and Switzerland) for day, we help our clients find « New (ways of using)
the benefit of workers and employers or any other Media ». We work in partnership with our clients,
citizen wishing to benefit from the principle of the very often on-site within the marketing or
free movement of workers. communication teams, taking up roles such as
strategic consultants, project manager, e-marketing
www.ec.europa.eu/eures manager, web & mobile product managers,
community managers, web copywriting & editorial
EURES on social networks strategist, conversion marketing, usability and
information architecture, blogger, e-reputation,
social media strategist… and many more!
www.cleverwood.be
EOJD - Cleverwood team
About Consilia Raphaël Thys: Project leader
Consilia is a unique partnership of communications Caroline Maerten: Project account manager
professionals. They are highly experienced Johan Van Mol: Project analyst
specialists in the handling of complex and Rey Tuplano: Assistant project manager
intractable communications issues, including crisis Julien Mourlon: EURES community manager
communications and information management. Stijn Vogels: Community Manager
They offer plain, candid advice based on extensive
expertise in media, journalism, technology, Cleverwood useful links
broadcasting and public relations.
www.consilia.co.uk
Contact information
Contact Caroline Maerten, our Head of Social Media
@ Cleverwood if you would like to know more about
or want to work with us.
+32 (0) 474 94 09 00
caroline.maerten@cleverwood.be
@rollingtalks
www.cleverwood.be
cleverwood | Rue des Pères Blancs – Witte Patersstraat, 4 – 1040 Brussels - 02 888 79 34 | www.cleverwood.be