In the era of digital marketing, most brands keep investing a very important part of their above the line budgets in traditonal media. What are the reasons for this conservatism? The advertisers point of vue, the media agency point of vue, the user point of vue… and the chaos scenario. Let’s discuss this together! This Cleverwood Friday Session will be animated by Philippe Deltenre, Digital Media Trainer.

1. Traditional Media Planning

4. Pressure!

5. Coverage

12. New attitudes towards advertising

23. Community animation Twitter opportunities Case Study mobile app Monitoring Social media Geo-localization Innovative mash-ups Scrum : tips & tricks Career mgt 2.0 Basecamp Webwriting DYNAMIC INSOURCING FRIDAY SESSIONS Friday Sessions are organized internally within Cleverwood, where a few external people are also invited. Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members. Follow @Cleverwood Use #FridaySession

24. Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. Thank You Philippe Deltenre [email_address] @PhilippeD Slides will up be there Pic’s will be here Summary over here And tweets down here