1. How do people
influence you?

2. A means of convincing people:
 to buy a certain product
 to believe something or act in a
certain way
 to agree with a point of view

3. Common persuasive techniques often
used in advertising
 Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

4. Slogan: “Can you hear me now?”
A catchy phrase or statement often used
to sell a service or a product.

5. Repetition:
The name of a product is repeated many times

6. Bandwagon
 A statement suggesting that everyone is
using a specific product, so you should too
 Gives impression that you will be left out if
you don’t do what you are being persuaded
 Example: “See why so many women have
switched” (Shampoo advertisement)

8. Why are these examples of
Bandwagon?

9. Testimonial
A well-known person supports a product or
service

11. Testimonial works because you feel
like you can trust the words of an
expert or someone who is famous.

12. Emotional
Appeal
 A person is made to have strong feelings
about a situation or product
 Loaded words that make people feel
strongly - love/hate,

13. Olympics P&G Commercial

15. Expert Opinion
 Ads using scientific sounding language
to make a product seem more effective.
 Appeals to the audience’s intellect
 “Four out of five dentists recommend
this toothpaste….”
 “Studies show that….”

16. Quick Review
 Slogan
 Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 Expert Opinion

20. Procedure Advertisement
 DUE THURSDAY
1. Choose ONE Procedure
2. Brainstorm for your AD
3. Design a creative advertisement that
incorporates ONE persuasive technique.