A key missing piece is assessing the results of SEO efforts, by deriving weighted keywords and phrases from the publicly crawlable website content. This "reverse engineering" of how search engines view a site is a classic example of web mining, and serves as a useful example to understand better the practical issues involved in real-world web mining.

1. ACM SFBay DM SIG Ken Krugler on Deriving SEO Intention via Web Mining Photo Album By cliveboulton.com NASA Exploration Center December 8, 2009

2. SEO (Search Engine Optimization) is one of the hottest business areas, but most tools focus on determining the set of target words & phrases, and generating corresponding content. A key missing piece is assessing the results of SEO efforts, by deriving weighted keywords and phrases from the publicly crawlable website content. This "reverse engineering" of how search engines view a site is a classic example of web mining, and serves as a useful example to understand better the practical issues involved in real-world web mining. Depending on time, there might also be an example of "at scale" web mining, using results of the public terabyte dataset project. ABSTRACT

4. BIO Ken Krugler is a veteran developer and entrepreneur with over 25 years experience. He is founder of Bixo Labs, a pioneer in the field of elastic (cloud-based) web mining. He is a co-founder of the Bixo web mining project. He is an author and speaker on vertical search and web mining.

26. Recommended Links Bixo http://bixo.101tec.com/ http://bixolabs.com/ The public terabyte dataset project page http://bixolabs.com/datasets/public-terabyte-dataset-project/ Talk summary by Paul O’Rorke http://ororke.com/paul/blog/?p=261