Checkout the infographic to understand the steps that goes behind outsourcing development as well as launching the mobile game.

1. OUTSOURCE the game development part to an
Experienced team of mobile game developers
with a rich Work Portfolio and Technical Skills
sets, and excellent Communication as well as
Thinking Skills; if you have already decided to
use an offshore mobile game development com-
pany instead of developing it on your own.
FIND COST by deciding on the type of design
and animation along with number of screens
in the mobile game app; platform (Android
and/or iOS) development; time frames
before MVP, and quality testing.
MONETIZE the free app by In-App Ad-
vertising, by using tools like mobile
specific banner ads, and In-App Pur-
chasing, which can be used to gain
access to special content or features.
APP REVIEW can be done with the help of
Industry Experts for Viral Word-of-Mouth,
app users, App Reviewers and Press Kit,
which contains information about your
company and app.
SOURCES
*Stuart Dredge: http://www.theguardian.com/technolo
-
gy/2014/may/03/mobile-games-ten-things-you-need-to-know
**Dean Takahashi: http://venture
beat.com/2014/04/15/247-game-companies-gener
-
ate-more-than-1m-in-mobile-revenue-in-the-u-s-alone/
***Natasha Starkell: http://www.huffingtonpost.com/nata
-
sha-starkell/how-much-money-top-50-fre_b_5279520.html
FACTS
7 Steps to Succesfully Outsource
Development & Launch Mobile Games
1
3
5
6
4
2
7
APP STORE OPTIMIZATION is done by find-
ing high-ranking related Keywords; which
should be incorporated in each section of app
description like App Title, Body Description,
Features and Notes.
RETENTION AND MONETIZATION of Mobile
App includes analyzing the following indicators
(1) User Acquisition Data, (2) Engagement
Data, (3) In-App Retention Analytics, and (4)
App Monetization Strategies.
Research companies,
IHS and App Annie,
estimated that total mobile
game spending reached
$15 billion in 2013.*
In US, there are
247 game companies
that reap over more than
$1 million in revenue from
mobile games.**
Appreneurs’ Cookbook: http://click-labs.com/7-steps-suc-
cessfully-outsource-launch-mobile-games-ebook.pdf
Amongst the top 50
overall free apps in the Apple
App Store the biggest earner
is Clash of Clans ($168'000
revenue per day, 33,700
downloads per day)***
USER ACQUISITION can be done via 3 channels:
(1) Organic Search (Direct Search or App Search
Optimization); (2) Paid Method, which (Burst
Campaigning and Email Marketing); and (3)
Other Channels like Social Media Marketing,
Review Exchange Websites, Competition Mar-
keting, Press Release, and App Review Sites.
Angry Birds is the
first genuinely massive
mobile game to emerge
in the iPhone and
Android era.