The traffic reviewed from Yahoo Search Marketing tends to be much focused with a higher click to sales conversion than other search engines. Search engine genie makes sure that the clicks you receive are from people who are actively searching for your product. This is much more attractive than passive banner ads where you are trying to appeal to people who may not be interested in you at that moment. Visit For More - http://marketing.clicksbazaar.com/yahoo-ads-management/
2. YAHOO SEARCH MARKETING
Yahoo has come with its new pay per click product: Yahoo Search
Marketing (formerly known as Overture and Goto.com).
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3. The traffic reviewed from Yahoo Search Marketing
tends to be much focused with a higher click to
sales conversion than other search engines.
Search engine genie makes sure that the clicks
you receive are from people who are actively
searching for your product. This is much more
attractive than passive banner ads where you
are trying to appeal to people who may not be
interested in you at that moment.
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4. Yahoo places your bid at 1 penny over your next
lowest competitor. Thus, if you bid $3.00 per
click, and the next highest bid is $1.95 per
click, you will only pay $1.96 per click.
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5. Yahoo allows you to see who you are bidding
against and what they are bidding, so you know
exactly where you will rank, and how much you
will pay.
Yahoo's maximum bid is $999.99
Yahoo's minimum bid is $0.10
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6. Yahoo! Sponsored Search is the new name for
what was recently called Overture Precision
Match. Sponsored Search prominently displays
your business in search results on some of the
top U.S. search properties. With Sponsored
Search, you set the price you are willing to pay
for each customer who clicks on your listing.
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7. If Search engine genie creates a keyword
campaign and your bid buys their "premium
listings" (top 3 positions) for particular
keywords or search phrases, your bid buys you
top listings on Yahoo's partner sites (Yahoo,
MSN, AltaVista, InfoSpace, Excite, AllTheWeb
and a range of news and content portals, such
as CNN).
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8. For a monthly fee, listings can be automatically
monitored using the Yahoo! Search Optimizer to
ensure bid amounts are consistent to attain
target positions without going over budget.
Volume levels are determined by your budget,
as you only pay for the traffic delivered.
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9. With the large traffic numbers driven to your site
via Yahoo! Sponsored Search, the costs of
keyword bid campaigns can quickly add up, so
Search engine genie recommends deciding on a
total budget so as to develop a cost effective
keyword bid allocation and maintenance plan.
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10. With the large traffic numbers driven to your site
via Yahoo! Sponsored Search, the costs of
keyword bid campaigns can quickly add up, so
Search engine genie recommends deciding on a
total budget so as to develop a cost effective
keyword bid allocation and maintenance plan.
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11. Yahoo Search Marketing also brings forth Content
Match, which works, on the same principle as
Yahoo! Sponsored Search. It offers advertisers
access to more targeted customers on a pay-
per-click basis by displaying their site listings
alongside related articles, product reviews and
other information on the Content Match partner
network.
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12. Yahoo! also offers a regionally-focused pay-per-
click advertising option called Yahoo! Local
Sponsored Search. It enables both online and
offline businesses to potentially increase sales
by precisely targeting customers in a specific
geographic region. Local Sponsored Search
works best for businesses that are targeting
customers in their neighborhood seeking to
purchase local products and services via a web
site or physical store location.
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13. Through Search Submit Express, Search engine
submits can submit one or more of your web
pages for consideration to appear in the
algorithmic search results powered by the
Yahoo! Search engine.
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14. With all these options available, Search engine
genie formulates a perfect PPC management
program, which yields you the maximum
possible results.
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