Australian Businesses Are Gearing Towards Better Online Branding and Visibility to Gain More Sales1. Australian Businesses Are Gearing
Towards Better Online Branding
and Visibility to Gain More Sales
©2011, Oracle Digital Page | 1
2. Oracle Digital, a reputable internet marketing company in
Western Australia, helps local businesses improve their online
visibility and promote better branding with the appropriate
reputation management approach on top of their current SEO
offerings and cutting-edge online marketing tools.
With the recent trend in online retailing, Oracle Digital has empowered their top-of-the-line
SEO products and services with reliable reputation management to help small businesses
take advantage of the potential that the digital realm has in store. This is in light of the new
developments showing online businesses gaining advantage over traditional in-store
retailers through efficient use of web marketing tools that effectively lead to a more
lucrative business.
A report lately released by the Australian component of the World Internet Project stated
that, more or less, 25% of Australians are now making purchases online on a weekly
basis, while 53% are now buying online at least once a month. This clearly shows the
increasing interest of consumers in internet shopping and the deviation of their spending
habits.
Because of this trend, Australian businesses are now trying to improve on their online
schemes and methods to cater to this growing need. Several local companies are now
trying to make further changes to improve their online presence – from web visibility,
proper branding, and increased profitability.
Experts and Marketing Analysts believe that many small business owners are now fully
aware of the vast opportunities that online retailing presents. However, some are still
daunted by the procedures that internet marketing entail such as the need to maximise on
social media, SEO, blog and article writing, and all other aspects needed to make this
business platform as efficient as it should be.
On the other hand, Cherie Curtis, a journalist, sub-editor and a resident of Bundaberg,
explained that though having a website can be a good strategy – there is still a need to
improve on web visibility in order to make it even more efficient.
Curtis says, "A business can publish anything on their own website, but people aren't
going to read it unless it attracts their attention - or if they can find it in the first place."
James Corby, Business Development Director of Oracle Digital, further supports this view.
He says, “The Internet is the best platform that a business can use to reach a wider
market and to ensure that its customers are satisfied. And with all the Internet tools
available for those who are interested – then it can be honestly said that doing business
with this platform is more efficient and will provide more success.”
©2011, Oracle Digital Page | 2
3. Corby further substantiates the indispensability of having the right SEO procedures in
order to make any kind of online endeavour successful. He explains, “SEO is a fickle
beast, and rather than try to manipulate Google, you actually just give it what it wants. If
you give it the right content and do so in the right way, then you are going to get rewarded
in the organic search results.”
Indeed, making the best out of the online platform to further enhance business
opportunities is primordial for any business. And this is why Perth SEO Company Oracle
Digital has decided to continue improving and providing the most efficient SEO tactics,
social marketing techniques, online reputation management, and all other relevant facet of
internet marketing - to ensure the stability and success of their clients’ businesses in the
virtual realm.
Oracle Digital is a leading SEO Company in Perth, Western Australia. They are proud to
offer their top-of-the-line SEO products and services even to other areas in Australia like
Adelaide, Brisbane, Melbourne, and Sydney. If you want to know more about the
company and their latest offerings, please call them at 1300 899 851 or visit their website
at http://www.oracledigital.com.au/.
©2011, Oracle Digital Page | 3