1. Attracting new Patients in the
Mobile Internet Market
Preparing your Practice for the Smartphone
Generation Your Logo
Presentation TOG Seminar Sep 2011

2. Content
1 Smartphone & Table penetration 2010-2011
2 Who uses smartphones? How to apply this to your marketing
3 Reaching your patients using mobile technology
4 Social Media –to use or not to use?
5 Quick quiz on mobile use
6 Connecting with TOG with your Mobile/Tablet

3. Smartphone & Table penetration 2010-2011
87% of mobiles can potentially connect to the internet
46% of mobile owners use the internet on their mobile
20% listen to the radio on their mobile every day
18% of smartphone owners watch videos content on their mobile
every day
16% of mobile owners clicked a mobile advert recently
Source: Mobile Ireland 2011
Source@ Mindshare Ireland/Sponge It survey 2010

4. Who is using Smartphones? (Irl)
Facts from the Irish Experience
What are we doing with our Smartphones? How to apply this information to your
Practice
1. Do I have a website/blog/facebook
1. The most popular use of smartphones in profile?
Ireland, as performed by 46% of users on a 2. Do I email my customers regularly?
daily basis, is searching online. 3. Do my patients have a social media
2. The second most popular task is checking (e.g. twitter, facebook) presence?
email (39%), 4. Do I regularly provide editorial/blog
3. thirdly social networking (also 39%), content of a newsworthy nature?
4. and lastly consuming news (36%). 5. Am I contacting my patients at a time
when they are likely to be online?
These popular activities predominately occur
between six and ten in the evening, and in
conjunction with other forms of media Make sure your internet presence is
consumption like watching television. working for you by knowing who your
patient is and when and how s/he is
using their mobile device.
Source@ Mindshare Ireland/Sponge It survey 2010

5. Who is using Smartphones? (Irl)
Facts from the Irish Experience
Ireland-Facts about Smartphone usage How to apply this information to your
Practice
1. Who is your “typical” patient?
1. Men aged between 18-34 years are 2. Can you group patients easily by
twice as likely to use their smartphone age/gender etc?
as their female counterparts. 3. Ask your patients what is the best way
2. Social networking is most popular on to contact them-get them to opt in.
smartphones for women aged 18-34
years,
3. Email is most popular for those aged
over 50 years. Choose the messaging tool that best
applies to your patients
Source@ Mindshare Ireland/Sponge It survey 2010

6. A warning: The Phone might be Smart….
Know HOW your patient uses his/her phone
Before spending a lot of time/energy...
•People are triggered to search, post a facebook status or
seek more information about your practice/services by what
they hear /see or read in traditional media.
• Smartphones give consumers immediate access to brands
/services when they want to find out more whenever or
wherever they are.
•Over half of mobile phone owners don’t use the
internet on their handsets:!!!
•More basic services, such as texting, should be integrated
with your mobile strategy.
Source@ Mindshare Ireland/Sponge It survey 2010

7. Garlic Bread-It’s the future
Preparing a basic mobile strategy
Smartphones are here to stay:- How to apply this information to your
Practice now and in the future
1. Use SMS texting to communicate with
1. 90% of the population owns a mobile your patients.
phone* 2. Have a web presence-even if its just a
2. 98% of mobile phones have SMS free website or facebook page.
texting* 3. Make sure you can be easily found
3. SMS texting is the easiest, cheapest online-and that the information on your
and most effective way to reach your website/facebook profile meets the
patient/customer. needs of your patient/potential
4. 86% of mobile phones can connect to patients.
the internet but only 50% (and 4. Use email and social media to connect
growing) phones are used this way. with your patients and potential
5. Facebook, Twitter, Blogs and other patients by posting/sending relevant
social media are growing as a way of messages.
communication via mobile devices but 5. Think about how YOU use your
Email is still the most commonly used smartphone/Tablet(iPad).
internet application on smartphones.
6. Patients use their mobile internet most
in the evenings
7. Tablets/iPads: Don’t ignore them- Use the mobile phone/internet with your
they’re here to stay patients and potential patients in mind.
*Source:Mashable.com

8. Quiz!
Measure your use of Mobile Phones
My mobile use-Self Check My patients-some questions…
1 How often do you text
messages on your mobile? 2 tHow often do I send text
A:____________________ messages to my patients?
___________________ What for? Could I use sms
texting more to encourage
Do you use your mobile to better communications?
browse the web? (Y/N)
If Y: When?/What? Do my patients use my
website? What is my
A:____________________ website/facebook profile
_____________________ for? Can I improve it?
Do you use email on your Do I email patients? Could I
mobile phone? (Y/N) use email more instead of
SMS texting?
If yes,when/how frequently?
A:____________________ How can I use
______________________ twitter/facebook to build my
practice?
Do you use social media?
(Y/N)
If Yes, which ones? For
what?
YourA:____________________
own footer
______________________
_

9. TOG Orthotics & t’Internet, Mobile etc
Connect with TOG-it’s all good and all FREE!!
•New look website www.togorthotics.com
•Subscribe to RSS feed here: http://www.togorthotics.com/feed
•Follow us on twitter: www.twitter.com/togortho
•“Like” us on Facebook http://www.facebook.com/#!/pages/TOG-Orthotics-
International/147707749303
•Check out our video content on www.youtube.com/toginternational
•Talk to us FREE on Skype (you’ll need to download skype first though!!!) from
www.skype.com (our handle is tog-orthotics)
•Follow Paul’s blog on www.wordpress.com/toginternational and tell us what content
you would like to see!
Source@ Mindshare Ireland/Sponge It suvey 2010
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10. THANK YOU!