Created this presentation for interns at EMC Corporation. Aimed at educating students about proper practices, and social media etiquette, along with helpful hints on how to leverage social media for their job searches.

1. Social Media 101
Joe Howell
Director, Global Employer Brand
& Engagement
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2. Agenda
Maximizing Your EMC Connections
Getting Your Personal Social Media House in Order
LinkedIn
Twitter
Blogs
Using Social Media in Your Job Search
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3. Maximizing Your EMC
Connections and
Experience
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4. Making Connections
 Networking primarily takes place in person,
but staying connected is the most important
part
 LinkedIn is the best resource for you to stay
connected to the people here at EMC
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5. Getting Your Personal
Social Media House in
Order
Facebook
Twitter
Blogs
LinkedIn
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6. Social Network Personalities
Weekends
All day, every day
Mon-Fri, 9-5
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7.  Make a decision: personal and professional?
Or strictly personal?
 Check your privacy settings
 Take advantage of Friend Lists
 Tagging and Untagging
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8. LinkedIn
Your online résumé and personal
job finder
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9. LinkedIn: Profile Breakdown
Navigation Bar
Profile Picture
with Current
Location and
Current Employer 100% Indicates
with Title All Basic Profile
Data is Complete
Status Update
Box
High-Level Look
at Current/Past
Work Experience
and Education
Recent
Details on
Viewership Data
Professional
Connections,
Recommendations,
and other Online
Presences
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10. What Makes a ―Complete Profile?‖
 Your industry and location
 Three past positions
 Your education
 A minimum of 3 skills
 A profile picture
 At least 50 connections
 Recommendations
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11. Your Profile Picture
 LinkedIn is your professional network, you need a professional picture
 Profiles with pictures are 7 TIMES more likely to be viewed
 Want to look confident, professional, and approachable
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12. Joining Groups and Following Companies
 Join groups that are relevant to you and your
professional interests
 Join company groups and research
companies that interest you
 Alumni Networks
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13. Expanding Your Network
 Professional address book
 Make connections with all of your past and
current colleagues
 Maintain a relationship with your connections
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14. Tips
 Searching: you can type (your school name), (your
industry/ job) and alumni in that industry will
appear
 Save your searches and get notified any time the
search changes
 Download the app Company Buzz and stay
informed about company happenings
 Use your LI profile page as your resumé, print as a
pdf
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15. The social network for instant, global
conversing
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16. Using to Find a Job
 80% of employers use or are planning to use social
media to find and attract candidates.
 With an effective Twitter presence, social
network recruiters can find you when they use
keywords to search Twitter profiles and tweets.
 Demonstrate your knowledge or opinion on topics,
key trends, and events related to your field
 Create a job search, then use an RSS Feed to keep
track of any changes or new postings
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17. Following Companies on Twitter
Follow companies
you’re interested in
Stay connected to new
developments
Learn about the
company’s culture
Learn about career fairs
and meet recruiters
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18. Best Practices
• Check your privacy settings
 Consider quality over quantity
 Watch your ratios –reply and follower
 Keep private conversations private
 Be honest, respectful, and genuine
 Give credit to others ideas
 If you affiliate with or talk about EMC -You represent the global
brand.
 Keep your language clean and appropriate
• Remember this is a public, searchable forum
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19.  A blog is like your personal website
 Great space to share work and projects
 Showcase your expertise
 Be aware of what you’re publishing and how
that may affect future interactions
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20. Good Blogging Techniques
Include a
picture
with a
short bio
Write in-depth,
descriptive posts that
allow you to fully
display your breadth
of knowledge
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21. Bio and Awards
How to connect
through
different social
media outlets
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22. Other Social Media Tools
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23. Glassdoor
 Use this to research companies
 Find out their salaries
 Job listings
 Talk to current employees
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26. Research a
Connect and
company, learn
build a
about its culture,
relationship with
look at average
recruiters
salaries
The Social
Media
Use this forum to
display
knowledge and
opinions about
Ecosystem Find and share
information
quickly to learn
and showcase
industry
your expertise
developments
Follow companies
to get active
information
about industry
changes/
developments
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